Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Bonanza for Cell C executives - Jorge Mendes

      Bonanza for Cell C executives

      4 October 2026
      AI spending now dwarfs the railway and dot-com booms

      AI spending now dwarfs the railway and dot-com booms

      4 October 2026
      Meta's smart glasses are officially coming to South Africa - Mark Zuckerberg

      Meta’s smart glasses are officially coming to South Africa

      2 October 2026
      Eskom has a R1.20/kWh offer for bitcoin miners

      Eskom has a R1.20/kWh offer for bitcoin miners

      2 October 2026
      Usaasa consults on universal access as its abolition stalls

      Usaasa consults on universal access as its abolition stalls

      2 October 2026
    • World
      BMW restructuring plan bets on AI and new models

      BMW restructuring plan bets on AI and new models

      1 October 2026
      OpenAI's rogue agent problem keeps getting bigger - Sam Altman

      OpenAI’s rogue agent problem keeps getting bigger

      28 September 2026
      The new battle over the desktop

      The new battle over the desktop

      23 September 2026
      AMD is now worth a trillion dollars - Lisa Su

      AMD is now worth a trillion dollars

      22 September 2026
      Anthropic weighs new model launch to blunt OpenAI's Astra surge - Anthropic CEO Dario Amodei and OpenAI CEO Sam Altman

      Anthropic weighs new model launch to blunt OpenAI’s Astra surge

      21 September 2026
    • In-depth

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
    • TCS
      Lexi Novitske, general partner at Norrsken22, on the TechCentral Show

      TCS | Norrsken22’s Lexi Novitske on how China is winning African tech

      1 October 2026
      TCS | Dominic White and Adam Ely on AI agents going rogue

      TCS | Dominic White and Adam Ely on AI agents going rogue

      29 September 2026
      TCS | Octotel's Trevor van Zyl on the fibre merger question

      TCS | Octotel’s Trevor van Zyl on the MetroFibre merger question

      16 September 2026
      Meet the CIO | Shoprite's Chris Shortt on what a supermarket becomes

      Meet the CIO | Shoprite’s Chris Shortt on what a supermarket becomes

      9 September 2026
      Rubicon's EV charging network is profitable - and growing fast - Watts & Wheels

      W&W | Rubicon’s EV charging network is profitable – and growing fast

      8 September 2026
    • Opinion
      South Africa's next energy crisis is in the accounts department - Craig Holmes

      South Africa’s next energy crisis is in the accounts department

      29 September 2026
      The steam engine lesson AI doomsayers keep missing - Sam Clarke

      The steam engine lesson AI doomsayers keep missing

      28 September 2026
      Regulating AI: apply the laws we have first - Dirk de Vos

      Regulating AI: apply the laws we have first

      21 September 2026
      What Revolut can and cannot take from South Africa's banks - Pambos Soteriades

      What Revolut can and cannot take from South Africa’s banks

      15 September 2026
      The end is nigh, and the shares go on sale in October - Duncan McLeod

      The end is nigh, and the shares go on sale in October

      14 September 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Talent and leadership » Centracom challenges telecoms gender norms

    Centracom challenges telecoms gender norms

    Promoted | Elizabeth Makudubela joined Centracom as a support engineer in 2013. She now runs its project office.
    By Centracom25 August 2026
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Centracom challenges telecoms gender norms - Elizabeth Makudubela
    Centracom’s Elizabeth Makudubela

    South Africa has made progress on gender equality, but its ICT sector still lags. Women account for 39.5% of the ICT workforce, according to research by the Institute of Information Technology Professionals South Africa and Africa Analysis, and the shortfall is sharpest in the specialised technical roles the industry depends on.

    Centracom’s view is that changing this takes more than encouraging women into technology. It takes opportunities, mentorship and an employer prepared to invest in their development.

    Elizabeth Makudubela is the company’s project office manager. Originally from Limpopo, she moved to Gauteng to study telecommunications at Tshwane University of Technology. In her third year she was recommended to Centracom and joined as a support engineer in February 2013. Eleven months later she moved into project coordination. Further training and mentoring followed, and she became a team leader before taking responsibility for the project office. She now manages a team of five and oversees project governance, reporting and service delivery across customers, suppliers and contractors.

    A career path, not just a job

    Centracom has funded short courses in project management, general management and leadership, including an advanced project management course she completed recently.

    “Centracom didn’t just give me a job. It gave me a career path from support to leadership,” Makudubela says.

    She points to others. The company’s network manager started as a level-1 service desk agent and now leads the team running Centracom’s entire voice and data network. Women hold senior executive and management positions.

    In her own case, Makudubela says the company recognised her potential early and let her develop where technical training was not restricted by gender. She was often the only woman in the room at technical training sessions. Rather than being steered away from a male-dominated environment, she was given the chance to learn and prove herself.

    Individual mentors and former colleagues helped her build technical and management skills. “The most important thing is recognising that women’s empowerment is important,” she says. “They should recognise talent, pick up these young women and show them that there’s a role and there’s a space for them in the telecommunications and IT industry.”

    Centracom

    Where the imbalance persists

    Space for women in telecoms remains most limited in technical roles. Makudubela says she has seen a persistent imbalance among field technicians, engineers and cybersecurity professionals. Women can do these jobs, she argues, but are held back by social expectations, confidence and the assumption that certain work is inherently male.

    She met that assumption early, when male customers questioned whether a young woman could provide sufficiently technical support. Her answer was to learn more. “Not everybody will like it,” she says. “The best thing you can do for yourself is just to keep flourishing, keep growing and keep teaching yourself.”

    Opportunity rather than special treatment

    Makudubela rejects the idea that women need to fit a particular model to succeed in technology. Patience, listening and the ability to manage competing demands matter in technical and project environments, she says, particularly where delivery depends as much on communication and coordination as on the technology itself.

    Her argument is about opportunity rather than special treatment. South African telecoms faces growing demand for skills as 5G, fibre and rural connectivity expand. Shutting women out of technical career paths narrows a pipeline that is already thin.

    She is now doing for her own team what was done for her. Running her own business is a longer-term ambition; developing others is the immediate one.

    “The sky’s the limit,” she says. “Women shouldn’t be intimidated. They should become who they want to be and push to reach those levels.”

    For an industry short of specialised skills, her case is that the next generation of technical leaders may already be on the payroll.

    • Read more articles by Centracom on TechCentral
    • This promoted content was paid for by the party concerned
    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Africa Analysis Centracom Elizabeth Makudubela IITPSA Tshwane University of Technology
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMTN’s Iranian dead end
    Next Article Copilot is ready. Is your data?

    Related Posts

    Is your cloud PBX a hacker's back door? Centracom

    Is your cloud PBX a hacker’s back door?

    22 July 2026
    The author, Pambos Soteriades

    The pivot South Africa’s MVNOs cannot afford to miss

    23 June 2026
    Herotel becomes South Africa's largest retail fibre ISP

    Herotel becomes South Africa’s largest retail fibre ISP

    12 May 2026
    Add A Comment

    Comments are closed.

    Company News
    Huawei sets out its vision for intelligent government at GovTech 2026

    Huawei sets out its vision for intelligent government at GovTech 2026

    2 October 2026
    A simple guide to modern laptop processors for small businesses - Incredible

    A simple guide to modern laptop processors for small businesses

    2 October 2026
    Cloud and AI won't deliver value on their own, executives warn

    Cloud and AI won’t deliver value on their own, executives warn

    1 October 2026
    Opinion
    South Africa's next energy crisis is in the accounts department - Craig Holmes

    South Africa’s next energy crisis is in the accounts department

    29 September 2026
    The steam engine lesson AI doomsayers keep missing - Sam Clarke

    The steam engine lesson AI doomsayers keep missing

    28 September 2026
    Regulating AI: apply the laws we have first - Dirk de Vos

    Regulating AI: apply the laws we have first

    21 September 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Bonanza for Cell C executives - Jorge Mendes

    Bonanza for Cell C executives

    4 October 2026
    AI spending now dwarfs the railway and dot-com booms

    AI spending now dwarfs the railway and dot-com booms

    4 October 2026
    Meta's smart glasses are officially coming to South Africa - Mark Zuckerberg

    Meta’s smart glasses are officially coming to South Africa

    2 October 2026
    Eskom has a R1.20/kWh offer for bitcoin miners

    Eskom has a R1.20/kWh offer for bitcoin miners

    2 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter