Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      Public money, private plans: MPs demand Post Office transparency

      13 June 2025

      Coal to cash: South Africa gets major boost for energy shift

      13 June 2025

      China is behind in AI chips – but for how much longer?

      13 June 2025

      Singapore soared – why can’t we? Lessons South Africa refuses to learn

      13 June 2025

      10 red flags for Apple investors

      13 June 2025
    • World

      Yahoo tries to make its mail service relevant again

      13 June 2025

      Qualcomm shows off new chip for AI smart glasses

      11 June 2025

      Trump tariffs to dim 2025 smartphone shipments

      4 June 2025

      Shrimp Jesus and the AI ad invasion

      4 June 2025

      Apple slams EU rules as ‘flawed and costly’ in major legal pushback

      2 June 2025
    • In-depth

      Grok promised bias-free chat. Then came the edits

      2 June 2025

      Digital fortress: We go inside JB5, Teraco’s giant new AI-ready data centre

      30 May 2025

      Sam Altman and Jony Ive’s big bet to out-Apple Apple

      22 May 2025

      South Africa unveils big state digital reform programme

      12 May 2025

      Is this the end of Google Search as we know it?

      12 May 2025
    • TCS

      TechCentral Nexus S0E1: Starlink, BEE and a new leader at Vodacom

      8 June 2025

      TCS+ | The future of mobile money, with MTN’s Kagiso Mothibi

      6 June 2025

      TCS+ | AI is more than hype: Workday execs unpack real human impact

      4 June 2025

      TCS | Sentiv, and the story behind the buyout of Altron Nexus

      3 June 2025

      TCS | Signal restored: Unpacking the Blue Label and Cell C turnaround

      28 May 2025
    • Opinion

      Beyond the box: why IT distribution depends on real partnerships

      2 June 2025

      South Africa’s next crisis? Being offline in an AI-driven world

      2 June 2025

      Digital giants boost South African news media – and get blamed for it

      29 May 2025

      Solar panic? The truth about SSEG, fines and municipal rules

      14 April 2025

      Data protection must be crypto industry’s top priority

      9 April 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » News » Core Group explains Apple Watch pricing

    Core Group explains Apple Watch pricing

    By Agency Staff12 October 2015
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    sbk-watch-640

    Apple’s smartwatch range will go on sale in South Africa on 23 October, but questions exist over its local pricing.

    Core Group, which distributes Apple products in South Africa, on Friday revealed recommended pricing for the Watch range which will be on sale in the iStore, Digicape and Incredible Connection stores.

    Pricing is expected to range from R5 899 for the 38mm Apple Watch with a silver aluminium case and white sport band to R18 499 for the 42mm version with a space black stainless steel case and link bracelet.

    The local pricing, though, is higher than the prices these products are advertised for on the Apple website in the US.

    The 38mm Apple Watch with the silver aluminium case, for example, is advertised at US$349 (R4 651) in the US, whereas Core Group has recommended retail pricing of R5 899 ($442) for the same product.

    In another example, Core Group has recommended retail pricing of R9 999 ($751) for a 42mm Apple Watch with a stainless steel case and a red sport band. On the Apple.com website, this same device is advertised for $599 (R7 968,50).

    Core Group said on Monday that “there is a perceived difference between pricing in South Africa and the US with regards to the importing of Apple products by Core Group”.

    “Firstly, US prices are quoted online exclusive of any sales tax, therefore, as a starting point, you immediately need to deduct 14% VAT off the advertised price in South Africa,” said Core Group spokesman Tanya Kovarsky.

    “Secondly, certain of our products attract ad valorem and import duties. This is particularly evident in the case of iPods, which attract 25% duties,” said Kovarsky.

    Core Group also pointed to the fluctuation in the rand-dollar exchange rate as having a negative impact on pricing.

    It explained that it has entered into foreign exchange contracts (FECs) which result in pricing being locked in a fixed rate valid for a particular period of time.

    “These FECs are intended to protect the consumer against continual fluctuations and unfair increases in pricing, but if the exchange rate improves, consumers perceive that the South African retail price should be much closer to the US retail price,” said Kovarsky.

    “Core Group is not the only company that experiences the above challenges, and this is evidenced by the price differences across a broad spectrum of product categories,” added Kovarsky.  — Fin24



    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleDynamic tariffing firm eyes global expansion
    Next Article CEO promises a more ‘caring’ MTN

    Related Posts

    Public money, private plans: MPs demand Post Office transparency

    13 June 2025

    Coal to cash: South Africa gets major boost for energy shift

    13 June 2025

    China is behind in AI chips – but for how much longer?

    13 June 2025
    Company News

    Huawei Watch Fit 4 Series: smarter sensors, sharper design, stronger performance

    13 June 2025

    Change Logic and BankservAfrica set new benchmark with PayShap roll-out

    13 June 2025

    SAPHILA 2025 – transcending with purpose, connection and AI-powered vision

    13 June 2025
    Opinion

    Beyond the box: why IT distribution depends on real partnerships

    2 June 2025

    South Africa’s next crisis? Being offline in an AI-driven world

    2 June 2025

    Digital giants boost South African news media – and get blamed for it

    29 May 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.