Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Vuyani Jarana: Mobile coverage masks a deeper broadband failure

      Vuyani Jarana: Mobile coverage masks a deeper broadband failure

      30 January 2026
      SABC Plus to flight Microsoft AI training videos

      SABC Plus to flight Microsoft AI training videos

      30 January 2026
      Fibre ducts

      Fibre industry consolidation in KZN

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      What ordinary South Africans really think of AI

      What ordinary South Africans really think of AI

      30 January 2026
    • World
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
      Debate erupts over value of in-flight Wi-Fi

      Debate erupts over value of in-flight Wi-Fi

      26 January 2026
      Intel takes another hit - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel takes another hit

      23 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » IT services » Dell Technologies launches full Apex suite in South Africa

    Dell Technologies launches full Apex suite in South Africa

    Promoted | New storage-as-a-service offering simplifies IT experience, allowing organisations to focus on outcomes and respond quickly to changing business needs.
    By Dell Technologies22 June 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    Dell Technologies South Africa GM Doug Woolley

    Dell Technologies has announced that Dell Apex Data Storage Services is now available in South Africa. Dell’s Apex as-a-service hyperconverged, storage and data protection solutions are powered by Intel hardware.

    A recent survey conducted by Enterprise Strategy Group reveals that 54% of organisations would prefer a consumption-based model in which their data centre infrastructure is purchased on a pay-per-use basis.1 Dell Apex Data Storage Services delivers the industry’s leading enterprise storage portfolio as-a-service.

    “This means customers pay for the storage capacity they use and can scale at the service level they need with infrastructure owned and maintained by Dell,” says Doug Woolley, GM, Dell Technologies South Africa. “Customers and partners have flexibility and control over who performs day-to-day management operations with both Dell-managed and customer-managed options.”

    Customers and partners have flexibility and control over who performs day-to-day management operations

    This latest data storage offering from Dell Technologies helps South African organisations address challenges specific to the region. Firstly, a choice of consumption models allows companies to choose how and when they invest in technology, making it easier to preserve cash. Transparent costs and payments are spread over the length of the contract agreement, ensuring greater predictability.

    Secondly, Apex delivers modern cloud and consumption experiences across Dell’s innovative portfolio, backed by global services, scale and supply-chain leadership. This helps ensure the customer’s technology stays aligned with business requirements to that they can react quickly to capture new opportunities.

    “With Apex, our customers maintain more control of data to minimise risk and maximise performance, all on their own terms,” Woolley says.

    In addition, load shedding challenges can be overcome with the Apex consumption-based model that can be hosted in any data centre, including shared facilities. Customers can use any vendor-neutral data centre that provides critical engineering infrastructure, physical security, and interconnections between clients and the ecosystem.

    With traditional procurement models, forecasting future workloads is challenging and can result in over- or under-provisioning, leading to wasted resources or unwanted downtime. In contrast, Apex pricing is fixed in South African rand at the beginning of the contract term, and the scale-out options during the term are quoted at the same unit price. This adds even more stability and predictability to the customer’s financial commitment.

    How Dell Apex Data Storage Services works

    Organisations can select from multiple performance tiers for Dell Apex Data Storage Services File, Block and Backup Target, available in one- to five-year terms. Customers can easily configure and manage their data storage resources through the Dell Apex Console, a centralised platform for customers to manage and orchestrate their as-a-service and multicloud journeys. Customers can monitor capacity, performance and usage costs in real time and configure their subscriptions as needed.

    Dell Apex offers simplified backup storage

    The Dell Apex Data Storage Services portfolio includes the new Backup Target offer, a customer-managed option for secure backup storage in a pay-per-use, flexible consumption model. Dell Apex Data Storage Services Backup Target streamlines the process of purchasing, deploying and maintaining backup storage. Building on Dell’s leadership in data protection appliances and software2, the Backup Target offer helps reduce a customer’s storage footprint and can increase data availability.

    Dell Technologies partner opportunities in South Africa

    Dell Apex creates opportunities for partners to offer customers flexible and simplified IT solutions. With Dell Apex Data Storage Services expanded availability, Dell Technologies solution providers and storage authorised distributors in South Africa can earn incentives when reselling or referring these solutions. Cloud service provider partners can also host enhanced Dell Apex Data Storage Services on behalf of customers.

    Dell channel services partners holding applicable services delivery competencies have an additional opportunity to grow their return on that investment by delivering deployment services for select customer-managed Dell Apex offers including Dell Apex Data Storage Services File, Block and Backup Target options.

    Currently available in South Africa (both direct and via partners): Apex Private Cloud, Apex Hybrid Cloud, Apex Data Storage Services, Apex Flex on Demand, Apex Data Centre Utility.

    About Dell Technologies
    Dell Technologies helps organisations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era. 

    1. IDC FutureScape: Worldwide Future of Digital Infrastructure 2023 Predictions, October 2022. Doc # US48376222.
    2. Based on combined revenue from the IDC Q3 2022 Purpose-Built Backup Appliance (PBBA) Tracker, with select Storage Software segments from the Q3 2022 Storage Software and Cloud Services Tracker.
    • Read more articles by Dell Technologies on TechCentral
    • This promoted content was paid for by the party concerned


    Dell Dell Apex Dell Apex Data Storage Services Dell Technologies Doug Woolleey
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleOld Mutual shifts entire IT infrastructure to AWS
    Next Article Avoid data chaos and costs – use your data ontology

    Related Posts

    AI is eating the world's memory - and we're all going to pay the price

    AI is eating the world’s memory – and we’re all going to pay the price

    22 January 2026
    First Technology Western Cape delivers the tools - and intelligence - behind modern business - Dell Technologies

    First Technology Western Cape delivers the tools – and intelligence – behind modern business

    29 December 2025
    How First Technology Western Cape supports green IT initiatives - Dell Technologies

    How First Technology Western Cape supports green IT initiatives

    29 December 2025
    Add A Comment

    Comments are closed.

    Company News
    Huawei turns 25 in South Africa, celebrates with major device discounts

    Huawei turns 25 in South Africa, celebrates with major device discounts

    30 January 2026
    Phishing has not disappeared, but it has grown up - KnowBe4

    Phishing has not disappeared, but it has grown up

    30 January 2026
    Smartphone affordability: South Africa's new economic divide - PayJoy

    Smartphone affordability: South Africa’s new economic divide

    29 January 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Vuyani Jarana: Mobile coverage masks a deeper broadband failure

    Vuyani Jarana: Mobile coverage masks a deeper broadband failure

    30 January 2026
    TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

    TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

    30 January 2026
    Huawei turns 25 in South Africa, celebrates with major device discounts

    Huawei turns 25 in South Africa, celebrates with major device discounts

    30 January 2026
    SABC Plus to flight Microsoft AI training videos

    SABC Plus to flight Microsoft AI training videos

    30 January 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}