Disciplinary processes were under way following an offensive tweet sent from a First National Bank Twitter account, the bank said on Wednesday.
“We can confirm that disciplinary actions are currently under way as we are following the required industrial relations processes,” FNB’s acting head of digital marketing and media, Suzanne Myburgh, said.
On Tuesday, a man by the name Stu tweeted: “@fnb where has Steve disappeared to? Your radio campaign just isn’t the same.”
Steve is a character in FNB’s advertising campaign.
In response, the FNBGuy account under the name @rbjacobs tweeted: “He’s some where (sic) in Afghanistan, putting a bomb under a wheelchair and telling the cripple to run for it!”
FNB CEO Jacques Cilliers then tweeted: “Apologies for the @rbjacobs wobble … experts are investigating quickly.”
Another tweet on the @rbjacobs account later read: “FNB is disappointed in & sincerely apologises for the tweet re Steve. The comment conflicts with our corporate values and has been retracted.” — Sapa
