Disciplinary processes were under way following an offensive tweet sent from a First National Bank Twitter account, the bank said on Wednesday. “We can confirm that disciplinary actions are currently under way as we are following the required industrial relations processes,” FNB’s acting head of digital marketing and media, Suzanne
Browsing: RB Jacobs
It seems even those perceived to be leaders in social media can fluff it sometimes. First National Bank was forced to apologise on Tuesday after sending out a message on Twitter that it has since admitted was a “lapse in judgment”. FNB’s official Twitter account, @rbjacobs, sent dozens of tweets to upset
Banks are all scoundrels, right? So, how is it that one SA bank has managed to reinvent itself as not just a cool bank, but as a cool brand? And why have the other big banks fallen so far behind, at least in terms of customer perception? Surely it can’t just