DStv parent, pay-television operator MultiChoice, has announced it is cutting the price of ShowMax for subscribers to its most expensive bouquet.
DStv Premium customers with an Explora personal video recorder (PVR) decoder can now subscribe to ShowMax for R69, instead of the normal R99, the company said on Tuesday.
Customers must also add ShowMax to their DStv debit order to receive the discount. (They can log on to ShowMax.com to make the changes.)
Although the homegrown ShowMax, which offers video-on-demand viewing that competes with services like America’s Netflix, is not a MultiChoice subsidiary, the two firms are sister companies in the Naspers stable.
Naspers launched ShowMax last year to take advantage of the fact that a growing number of consumers are turning on on-demand video entertainment delivered over the Internet, particularly those with uncapped and high-speed broadband copper or fibre connections at home.
Naspers’s traditional pay-TV business is under pressure from online alternatives as well as the weak South African economy, which has crimped consumers’ discretionary spending.
MultiChoice has intimated that it regards ShowMax as a value-added offering for DStv subscribers rather than a direct competitor.
“ShowMax expands ‘lean-back’ viewing options on the DStv Explora with over 25 000 episodes to choose from and the ability to binge watch boxsets,” MultiChoice said.
“DStv offers the freshest local and international content directly from Hollywood, as well as live sport and news, through live television and DStv Catch Up, while ShowMax offers complete box sets of previous seasons of series so customers can watch from the very first episode.” –– © 2016 NewsCentral Media