What if South African companies could learn a thing or two from outgoing US President Donald Trump? Or, more specifically, the way his campaign team used technology to secure the controversial candidate the presidency in 2016?
Karl Fischer, MD of the coastal region at software house DVT and the company’s chief marketing officer and executive head of artificial intelligence and data, believes corporate South Africa should be doing just that.
In this episode of the podcast, Fischer unpacks how Team Trump used analytics, social media, mobile technology and even cloud computing, to win the White House and why South African companies would be wise to pay attention as they look to harness digital transformation to maintain and grow their customer bases.
It’s a fascinating discussion. Don’t miss it!
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