Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      South Africa planning big overhaul of public sector IT - State IT Agency Sita

      South Africa planning big overhaul of public sector IT

      23 April 2026
      Usaasa's 30-year run nears its end - Communications minister Solly Malatsi. Image c/o DCDT

      Usaasa’s 30-year run nears its end

      23 April 2026
      Charge to switch on first N3 off-grid EV stations in May - Joubert Roux

      Charge to switch on first N3 off-grid EV stations in May

      23 April 2026
      Middle-class South Africa is ditching streaming for AI

      Middle-class South Africa is ditching streaming for AI

      23 April 2026
      Mythos forces South African banks onto high alert - Graham Lee

      Mythos forces South African banks onto high alert

      23 April 2026
    • World
      More organic compounds detected on Mars - Nasa Curiosity rover

      More organic compounds detected on Mars

      21 April 2026
      Adobe bets on AI agents to fend off cheaper rivals

      Adobe bets on AI agents to fend off cheaper rivals

      16 April 2026
      Google poised to lose ad crown to Meta

      Google poised to lose ad crown to Meta

      14 April 2026
      Grand Theft Data - hackers hit Rockstar Games - Grand Theft Auto

      Grand Theft Data – hackers hit Rockstar Games

      14 April 2026
      UK PM Keir Starmer declares war on doomscrolling

      UK PM Keir Starmer declares war on doomscrolling

      13 April 2026
    • In-depth
      Africa switches on as Europe dims the lights

      Africa switches on as Europe dims the lights

      9 April 2026
      The biggest untapped EV market on Earth is hiding in plain sight

      The biggest untapped EV market on Earth is hiding in plain sight

      1 April 2026
      The R18-billion tech giant hiding in plain sight - Jens Montanana

      The R16-billion tech giant hiding in plain sight

      26 March 2026
      The last generation of coders

      The last generation of coders

      18 February 2026
      Sentech is in dire straits

      Sentech is in dire straits

      10 February 2026
    • TCS

      TCS+ | ‘The ISP for ISPs’: Vox’s shift to wholesale aggregator

      20 April 2026
      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

      15 April 2026
      TCS | Donovan Marsh on AI and the future of filmmaking

      TCS | Donovan Marsh on AI and the future of filmmaking

      7 April 2026
      TCS+ | Vodacom Business moves to crack the SME tech gap - Andrew Fulton, Sannesh Beharie

      TCS+ | Vodacom Business moves to crack the SME tech gap

      7 April 2026
      TCS | MTN's Divysh Joshi on the strategy behind Pi - Divyesh Joshi

      TCS | MTN’s Divyesh Joshi on the strategy behind Pi

      1 April 2026
    • Opinion
      The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

      The conflict of interest at the heart of PayShap’s slow adoption

      26 March 2026
      South Africa's energy future hinges on getting wheeling right - Aishah Gire

      South Africa’s energy future hinges on getting wheeling right

      10 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Apple just dropped a bomb on the Windows world

      5 March 2026
      R230-million in the bag for Endeavor's third Harvest Fund - Alison Collier

      VC’s centre of gravity is shifting – and South Africa is in the frame

      3 March 2026
      Hold the doom: the case for a South African comeback - Duncan McLeod

      Hold the doom: the case for a South African comeback

      26 February 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Reviews & Weekend » Hey Mercedes, we have questions

    Hey Mercedes, we have questions

    By Nafisa Akabor3 September 2018
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    The 2018 A-Class from Mercedes-Benz brings a major technology update to the luxury compact car segment in the form of artificial intelligence. The fourth-generation A-Class features a “first of its kind” native voice assistant built into the Mercedes-Benz User Experience (MBUX) infotainment system.

    The voice prompt is just one of four ways to interact with MBUX; the other three are a touchscreen, touchpad on the centre console with haptic feedback, and touchpads on the steering wheel.

    Similar to Siri and Google Assistant, the MBUX system responds to voice commands prompted by “Hey Mercedes”.

    Due to the system constantly learning from the driver, it’s not uncommon for it to respond differently to someone trying it for the first time

    MBUX uses artificial intelligence to learn and adapt to the driver over time to understand indirect speech. For example, the driver could say “Hey Mercedes, I’m cold”, and it would turn up the heat. Due to the system constantly learning from the driver, it’s not uncommon for it to respond differently to someone trying it for the first time.

    The company claims that the system grows to understand personal preferences and predict your needs, like switching to your favourite radio station, with the premise of the car adjusting to you and not the other way around.

    Just like a smartphone assistant, it is able to call and text on your behalf; provide directions; find nearby restaurants or petrol stations; play music, but only from a USB source with correct ID3 tagging on the track; and car-related queries.

    At the launch event Cape Town last week, I found that the system was easily triggered when the word ‘Mercedes’ was mentioned in conversation. When trying it for the first time, it understood me more often than not, provided the right keywords were used, and after some trial and error. At times, it would confuse the word “station” for the radio, instead of finding a fuel retailer.

    Car-related questions

    What sets MBUX apart from using voice commands on Apple’s CarPlay and Google’s Android Auto — both supported on the A-Class — are the car-related questions you can ask it. This includes useful information such as how many kilometres are left before you need to fill up and when you’re due for a service, to adjusting the interior lighting and switching on the seat warmers.

    When I asked it to open the sunroof blinds, I found that if the word “blinds” were in the question, no matter the ordering of the words, or the omission of the word “sun”, it would understand the command.

    In terms of safety, a passenger cannot toggle settings like electronic stability control, or anything that would impact the driver.

    You’re probably wondering how it finds location information — details about local venues like hotels and restaurants. The car comes with LTE as standard. The embedded Sim is from the Netherlands and roams locally on Vodacom and all costs are covered by Mercedes-Benz South Africa. The Sim card cannot be used as a hotspot and does not support live streaming. MBUX can be updated over-the-air as new software becomes available.

    Up to eight driver profiles with personal preferences can be saved onto the Mercedes Me smartphone app, and carried over to other cars should you switch to a new car.

    The MBUX system is the way forward, and that much safer than fiddling with dials and knobs. Even though it’s a first-generation product, I’d recommend it because software updates are available over the air.

    The 2018 A-Class comes in two petrol models, a 1.3l A200 and a 2l A250 Sport, with a diesel version coming in 2019. There are also two AMG models (the A35 and A45). Pricing starts at R499 000 for the A200 and R593 300 for the A250 Sport.  — © 2018 NewsCentral Media

    • Listen to the Cars & Gadgets podcast for a discussion on the new A-Class, including a conversation with the MBUX system
    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    MBUX Mercedes-Benz Mercedes-Benz A-Class 2018 top
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleCars & Gadgets | We talk to Mercedes-Benz’s new A-Class
    Next Article MTN got Nigerian approval to repatriate funds last year

    Related Posts

    GWM eyes plant options in South Africa

    GWM eyes plant options in South Africa

    19 March 2026
    BYD shuns price war in South Africa

    Every electric car you can buy in South Africa in early 2026, ranked by price

    6 February 2026
    China's BAIC to start assembling SUVs in South Africa next year

    China’s BAIC to start assembling SUVs in South Africa next year

    12 November 2025
    Company News
    Security by design is the channel's strongest pitch - Othelo Vieira

    Security by design is the channel’s strongest pitch

    23 April 2026
    Your brand is invisible to the AI that's choosing your competitor - Michelle Losco

    Your brand is invisible to the AI that’s choosing your competitor

    23 April 2026
    How AnyDesk is redefining remote access for African enterprises

    How AnyDesk is redefining remote access for African enterprises

    22 April 2026
    Opinion
    The conflict of interest at the heart of PayShap's slow adoption - Cheslyn Jacobs

    The conflict of interest at the heart of PayShap’s slow adoption

    26 March 2026
    South Africa's energy future hinges on getting wheeling right - Aishah Gire

    South Africa’s energy future hinges on getting wheeling right

    10 March 2026
    Hold the doom: the case for a South African comeback - Duncan McLeod

    Apple just dropped a bomb on the Windows world

    5 March 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    South Africa planning big overhaul of public sector IT - State IT Agency Sita

    South Africa planning big overhaul of public sector IT

    23 April 2026
    Usaasa's 30-year run nears its end - Communications minister Solly Malatsi. Image c/o DCDT

    Usaasa’s 30-year run nears its end

    23 April 2026
    Charge to switch on first N3 off-grid EV stations in May - Joubert Roux

    Charge to switch on first N3 off-grid EV stations in May

    23 April 2026
    Middle-class South Africa is ditching streaming for AI

    Middle-class South Africa is ditching streaming for AI

    23 April 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}