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    Home » Company News » How ADS turned business intelligence to its advantage

    How ADS turned business intelligence to its advantage

    By Anton Van den Berg15 November 2021
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    The author, Altron Document Solutions head of operations Anton van den Berg

    Altron Document Solutions (ADS) has implemented an advanced business intelligence (BI) solution that has transformed its customer satisfaction and management capability. We now have automated, relevant and accurate information that is enabling colleagues across the organisation to deliver greatly improved service to customers and manage internal operations at a level that was not possible in the past.

    It is truly remarkable to experience how day-to-day as well as strategic management has improved since people gained access to the new BI tools. Before we developed the BI solution, leaders were forced to manage retrospectively and without all the facts at their disposal – resulting in delays, increased costs and dissatisfied customers. Now, with advanced BI, leaders at all levels in the organisation are trained to use and interpret the information, so that they can make better decisions that benefit both ADS and our customers.

    Leaders have many roles to fill, but primarily they have to guide people regarding the “what” and the “how”, meaning what should be done, and how it needs to be done. The what involves all aspects from long-term strategies to quarterly goals and even tactical decisions; yet all of these are informed by accurate and relevant information. Without this information, leaders had to rely on opinions, gut feel and experience – which are all valuable, but often fail to consider all the details of specific issues.

    If you focus on everything, by definition you’re focusing on nothing

    Implicit in deciding what to do, is the implication that there are things we should not be focusing on. If you focus on everything, by definition you’re focusing on nothing. Leaders need to prioritise the actions of their people so that everyone is clear on where to focus. Our BI solution highlights what is important and what’s not; what will impact on results, and what actions have minimal effect. A critical success factor was to make BI available and accessible to all staff, which has improved decision making and empowered colleagues across all levels of our organisation. It has also brought a new level of objectivity to the decisions being made, resulting in fairness and consistency to colleagues and customers alike.

    The second aspect is how.  How should we execute, and which KPIs will tell us whether we’re succeeding? Here again, relevant, timely and automated BI is now available to measure daily performance and highlight when issues occur so that they can be corrected as quickly as possible.

    Without impediments

    With this information, leaders can fulfil another one of their responsibilities: ensuring that their people can perform their functions without impediments. If there are rocks and potholes in the road, it’s the leader’s responsibility to remove them so that the people can focus on their jobs, rather than wasting time circumventing obstacles.

    The development of BI is an ongoing process – we’re continually adding reports that further improve our operational delivery. The benefits we’ve experienced to date have exceeded our expectations and are summarised in the following three areas:

    • Customer satisfaction: Improved operational efficiencies resulting in better SLAs, responding to queries with the facts, having all the details immediately available.
    • Cost savings: Through the elimination of waste and unnecessary processes.
    • Staff satisfaction: Empowered employees that have decision-making power by having information available.

    BI has quickly become an indispensable part of our operations and has set us apart from our competitors in terms of service delivery to customers. In my next article I’ll expand on the effect BI has had on our customers’ environments and cost savings.

    About Altron Document Solutions
    Altron Document Solutions (ADS) is Africa’s leading document management technology and services company and the largest Xerox distributor in the world. It is the authorised Xerox distributor in 26 sub-Saharan African countries, offering the complete range of Xerox document equipment, software solutions and services. ADS forms part of JSE-listed Altron Limited.

    About Xerox
    Xerox Holdings (NYSE: XRX) makes every day work better. We are a workplace technology company building and integrating software and hardware for enterprises large and small. As customers seek to manage information across digital and physical platforms, Xerox delivers a seamless, secure and sustainable experience. Whether inventing the copier, Ethernet, the laser printer or more, Xerox has long defined the modern work experience. Learn how that innovation continues at xerox.com.

    • Anton van den Berg is head of operations at Altron Document Solutions
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