The Huffington Post, the left-leaning American news aggregator and blog site, is to be launched in South Africa in partnership with Naspers subsidiary Media24. The site will go live in November.
The partnership was announced on Friday by Huffington Post CEO Jared Grusd and Media24 CEO Esmaré Weideman.
“The platform has 100 000 bloggers, from politicians, students and celebrities to academics, parents and policy experts, who contribute in real-time on the subjects about which they are most passionate,” Media24 said in a statement.
“South Africa is an extremely exciting market for the company, as internet users there are expected to grow to 35,4m by 2018, digital video is expected to grow by more than 29%, and overall mobile phone users to 41,5m,” said Grusd in the statement, published on Media24 website News24.com.
Huffington Post, co-founded by Arianna Huffington, is available in 16 markets worldwide. The South African version will be the 17th.
The website will provide international content and its technology platform while Media24 will provide the local content and handle advertising sales, Media24 said. — © 2016 NewsCentral Media