TechCentral is the biggest and best technology news website in South Africa aimed at a business audience — and the latest analytics data demonstrates this.

Audience measurement statistics for May 2020 show the publication has further cemented its market-leading position relative to its next-nearest competitor in the important business-to-business segment.

The publication was 13% larger than its nearest rival in May — measured using unique visitors to the website. In terms of total page views, the figure was more than 23% higher, demonstrating good “stickiness”.

The strong May performance comes on top of record-breaking traffic in April, which was achieved despite the publication maintaining its singular focus on technology news.

While some technology websites have morphed into general-interest news platforms in recent months, particularly since the start of the Covid-19 pandemic and the associated lockdown, TechCentral has remained and will remain true to its mission of covering South Africa’s dynamic ICT sector. It’s what our readers and advertisers expect of us.

First choice

TechCentral has long been the obvious first choice for companies wanting to reach ICT decision makers, including those in the C-suite.

Whether it’s through display advertising, content marketing in the form of promoted audio and video podcasts, webinars, and carefully crafted promoted content, or thought leadership and round-table discussions and debates, TechCentral continues to offer the best value to the ICT industry in South Africa, especially those looking to reach an influential business audience.

To learn more about how you can partner with TechCentral to help your business succeed, please contact Amy Ford for more information.