Microsoft has gone after Google before in advertisements attacking its search and Gmail products, but now the software maker has launched a new off-kilter advertisement showing off Google Apps’ biggest weaknesses.
The video, titled “Googlighting”, portrays the Google Apps productivity suite in human form as “Googen Apperson”, a slimy salesman who shows up an hour late to his appointment. Apperson has 12 years of advertising experience, but is meeting with an executive to sell her company Google productivity software. The executive asks a lot of tough questions and Apperson squirms in his chair, unable to answer most of them.
http://www.youtube.com/watch?feature=player_detailpage&v=k4EbCkotKPU
Without mentioning it by name, the video is trying to attract businesses to Office 365, Microsoft’s cloud-based productivity software. Office 365 brings Word, Excel, PowerPoint, Exchange and SharePoint to the cloud and aims to make collaboration for teams easy. Apart from having more familiarity with businesses, Microsoft hopes to position its software as better for your company’s privacy in light of Google’s recent controversial privacy changes. — Sean Ludwig, VentureBeat
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