The SABC will stream 28 of the games from the 2022 Fifa World Cup in Qatar on its new SABC+ streaming service.
This is after news emerged on Wednesday that the SABC is taking over the TelkomOne streaming platform from Telkom and rebranding it SABC+.
The public broadcaster officially launched SABC+, available at sabcplus.com, on Thursday morning.
At the same time, the SABC has unveiled a partnership with appliance manufacturer Hisense to distribute the newly developed SABC+ smart TV app on Hisense VIDAA TVs and mobile devices in time for the start of the World Cup on Sunday.
“The SABC is proud to partner with a technology company such as Hisense to enable us to fulfil our public mandate, while utilising innovation to provide cutting-edge content to the public,” the company said in a statement.
Read: SABC+ to be launched as public broadcaster takes over TelkomOne
The SABC+ streaming app provides free access to 19 radio stations and three television channels — SABC 1, SABC 2 and SABC 3 — as well as the SABC Sports channel and the SABC’s 24-hour news channel. It also includes a “variety of local and international content”.
SABC CEO Madoda Mxakwe said in the statement that the launch of SABC+ “presents a growth path to enhancing our value offering to clients and customers to build a strong foundation for future financial sustainability of the SABC”. – © 2022 NewsCentral Media