Elon Musk started Tesla with a goal of accelerating the switch to electric cars by about a decade. That wish is now catching up with him. Starting with Jaguar’s I-Pace crossover and later this year Audi’s Q6 e-tron, virtually every
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On the surface, locally listed media and Internet behemoth Naspers doesn’t have much in common with US electric vehicle producer Tesla. But scratch below the surface and the companies have more in common
Electric buses were seen as a joke at an industry conference in Belgium seven years ago when the Chinese manufacturer BYD showed an early model. “Everyone was laughing at BYD for making a toy,” recalled
When Damien Maguire moved to the countryside outside Dublin, he struggled to keep the lights on at home because of the town’s constant power outages. He found a solution inside his electric cars: their batteries
One of the worst weeks in Tesla’s 15-year-history has sapped Elon Musk’s net worth and made the moonshot goals underlying his US$2.6bn award seem all the more audacious. The electric car maker’s stock
Elon Musk is hopping on the #DeleteFacebook digital bandwagon. The CEO of Tesla and SpaceX tweeted Friday that he wasn’t aware there was a Facebook page for his rocket company. After being asked by a
One thing hasn’t changed as Tesla has crept from high-priced luxury-car maker toward mass-market manufacturer: Elon Musk’s heavy reliance on media buzz to bring attention to his electric cars. Nearly eight
Tesla has always been an intoxicating place to work: an adrenaline-fuelled, mission-driven boot camp. Some top executives have departed only to return to the unique drama that is working for Elon Musk
Henry Ford didn’t invent the motor car. The late 1800s saw a flurry of innovation by hundreds of companies battling to deliver on the promise of fast, efficient and reasonably priced mechanical transportation. Ford later came
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