It’s not all doom and gloom at Cell C, apparently. The debt-laden mobile operator has managed to scrounge up the cash to renew its sponsorship of Sharks Rugby.
It’s official. Mobile operator Cell C is the new title sponsor of South African rugby franchise the Sharks. The three-year year deal is effective from 1 January 2014. “This sponsorship will see the Cell C brand emblazoned on the playing kit of the Sharks
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