Apple’s biggest surprise at its keynote address on Tuesday was not a new feature, device or service, but an aggressive pricing strategy that’s a departure for the premium electronics maker.
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Apple unveiled new iPhones with camera enhancements and improved battery life, making incremental tweaks to lure buyers ahead of a more substantial overhaul of its handsets in 2020.
Apple has confirmed the date for its next product launch event, where it is expected to unveil its newest iPhone handsets.
Apple’s reliance on China is looking increasingly like its biggest handicap, with the world’s most influential consumer electronics company shedding $44-billion of market value on Friday.
US President Donald Trump said Apple CEO Tim Cook voiced concerns about Samsung Electronics getting an edge because its products, unlike Apple’s, won’t be subject to tariffs when imported by the US.
Stealthy or direct price cuts on iPhones have cushioned the blow for Apple. It should go even further if it’s serious about changing its complexion.
Apple generated less than half of its total quarterly revenue from sales of the iPhone for the first time since 2012 – a sign the company is entering life beyond its flagship product.
Apple CEO Tim Cook has disputed a report suggesting that tensions led to the departure of design chief Jony Ive, the Briton behind many of the company’s famous products.
There will be stories of palace intrigue involving Jony Ive, the Apple design chief who announced Thursday that he is planning to exit the company after more than a quarter of a century. This is a simpler tale: it was time.
Apple will manufacture its new Mac Pro computer in China, moving production of what had been its only major device assembled in the US, the Wall Street Journal reported.