Apple has suggested it could lower iPhone prices in response to falling sales. CEO Tim Cook said Apple is starting to adjust its pricing in some countries in response to currency valuation changes around the world.
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Apple doesn’t want investors to fixate any longer on the iPhone, the world-changing product that delivers about two-thirds of the company’s revenue. Nope. It’s over it. The iPhone is bo-ring.
Apple has reported a decline in both revenue and profits in its latest quarterly financial results, as the company feels the pinch from slowing demand for its star product, the iPhone.
Apple boss Tim Cook has taken aim at invisible data brokers who trade users’ personal data, as the iPhone maker continues to distance itself from rivals on the issue of privacy.
Apple will cut back on hiring for some divisions after selling fewer iPhones than expected and missing its revenue forecast for the holiday quarter, according to people familiar with the matter.
Apple is planning to release three new iPhone models this year, including a device to succeed the newly-created XR model, The Wall Street Journal reported.
The CEO remained tight-lipped about the exact nature of the company’s plans, but did put a lot of emphasis on healthcare in an interview with CNBC.
It is increasingly clear that the company’s base of loyal users isn’t an inexhaustible resource from whom it can forever extract a rent through its services offerings
Apple CEO Tim Cook collected his biggest-ever annual bonus for fiscal 2018 after the iPhone maker posted record revenue and profit, and its market value temporarily eclipsed $1-trillion.
Toward the end of Apple’s stunning disclosure about its worse-than-expected sales, the company’s boss suggests a tactic it will use to counter surprisingly meek demand for its smartphones. It needs to better.