Apple on Wednesday said it plans to start a programme to lower its App Store commissions for software developers who make $1-million or less in proceeds each year from the store.
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Apple on Tuesday launched the iPhone 12 with faster 5G connectivity starting at $799, which the company hopes will spur a wave of upgrades and keep its sales booming through to the end of the year.
Apple is giving CEO Tim Cook new equity awards that could provide him with as many as a million shares by 2025.
Apple CEO Tim Cook said he’s been impressed by employees’ ability to operate remotely and predicted that some new work habits will remain after the pandemic.
Apple rolled out a new virtual fitness service and a bundle of all its subscriptions, Apple One, focusing a holiday season product launch on services that are the backbone of Apple’s growth strategy.
Apple CEO Tim Cook and his top deputies are focusing greater attention on developing a new generation of leaders to eventually run some of the iPhone maker’s most important divisions.
Apple has filed filed counterclaims against Fortnite creator Epic Games asking for lost App Store fees and other damages, and seeking an order to stop the game maker from operating its own in-app payment system.
Barring a precipitous drop in Apple’s share price, CEO TIm Cook will receive 560 000 shares on Monday, worth a combined $278.6-million, or R4.7-billion.
Microsoft is backing Epic Games in its fight with Apple. The company has been upset with Apple’s rules preventing it from releasing a cloud-gaming service that works with iPads and iPhones.
Major news publishers are seeking more favourable terms from Apple on commissions the iPhone maker collects from them on payments made through its app store.