TechCentral has cemented its lead as the biggest business-to-business technology news website in South Africa in recent months, making it the top destination for ICT decision makers.
The publication opened up a lead of 69% over its next-nearest rival in April — measured using unique visitors to the website. In terms of total page views, the figure was 84% higher.
April’s record-breaking traffic comes on top of a particularly strong performance in March and was achieved despite maintaining a singular focus on technology news.
The publication’s strong growth demonstrates once again that South African business readers are looking for reliable, well-researched and trustworthy news and analysis about South Africa’s ICT sector, particularly during this time of great economic uncertainty.
The publication has long been the obvious first choice for companies wanting to reach ICT decision makers, including those in the C-suite.
Whether it’s through display advertising, content marketing in the form of promoted audio and video podcasts, webinars, and carefully crafted promoted content, or thought leadership and round-table discussions and debates, TechCentral continues to offer the best value to the ICT industry in South Africa, especially those looking to reach an influential business audience.
To learn more about how you can partner with TechCentral to help your business succeed, please contact Amy Ford for more information.
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