TechCentral, the biggest technology publication in South Africa that’s aimed exclusively at a business audience, achieved near-record readership in September.
The publication achieved its second-best monthly readership on record last month, cementing its position as the leading business-to-business technology news platform in the country.
“We are very pleased with the significant readership growth we’ve seen in the past year, with record or near-record numbers achieved every month since February,” said editor-in-chief Duncan McLeod. “It shows that we are delivering the business content that the market craves.”
What’s even more impressive is that the publication has achieved this without resorting to techniques like clickbait headlines that are unfortunately becoming commonplace among South African publications that don’t charge a subscription for their content.
“We are proudly clickbait-free, and we will continue to deliver the quality journalism that the market craves, without resorting to sensation,” McLeod emphasised.
This focus, and the publication’s strong growth among business readers, means TechCentral remains the perfect marketing platform for companies that sell products and services to other companies.
While many IT publications claim to reach this valuable audience, the truth is that they don’t: they’re firmly focused on serving a consumer audience – a space where targeted B2B advertising is often lost in the “noise”.
Real IT decision makers
TechCentral is singularly focused on serving a large and growing audience of real IT decision makers in business and the public sector with technology news and analysis that is directly relevant to them. That’s why leading South African and international technology brands partner with us, to reach our unique and valuable readers.
TechCentral offers a range of options, tailored to your company’s marketing objectives and budget, to reach this influential audience. These range from banner advertising, to guaranteed content exposure in the form of expertly written promoted articles, to market-leading technology shows and podcasts.
The publication supplements its breaking news and analysis with market-leading interview shows, the TechCentral Show (TCS), TCS Legends, Meet the CIO and TCS+, offering our readers and viewers fascinating insights from leaders in the tech field in South Africa and further afield.
With a strategic focus on business readers, not consumers, we don’t dilute our audience, meaning we reach the real decision makers in tech. Can your business afford not to be in front of this audience?
To learn more about our audience, or to engage further with TechCentral and discover how you can partner with us to meet your strategic marketing objectives, please contact Natalie Kock via e-mail and let’s get the conversation started.
