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    Home » News » Telkom, ShowMax in ‘zero-rating’ deal

    Telkom, ShowMax in ‘zero-rating’ deal

    By Staff Reporter20 September 2016
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    Telkom has reached an agreement with Naspers subsidiary ShowMax in terms of which the telecommunications operator will “effectively zero-rate” the Internet video-on-demand service.

    From 20 September, ShowMax subscribers are eligible to purchase bolt-on packages from Telkom that have the effect of zero-rating the data consumed by ShowMax, Telkom said in a statement.

    Customers also have the option to add the R99 monthly ShowMax subscription charge directly to their Telkom bill.

    “The partnership is an ideal fit for the two businesses, as the cost of data is something that has deterred customers from embracing subscription video on demand,” Telkom said in the statement.

    Telkom customers using ShowMax can purchase an “entertainment” bolt-on package, depending on their current Telkom service.

    For R99/month, in addition to a ShowMax subscription cost, customers on fibre or DSL receive up to 100GB of data while LTE customers receive 10GB of data to “effectively zero-rate” the data required to stream ShowMax.  — © 2016 NewsCentral Media

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