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    Home » Sections » Motoring » Tesla faces ‘rough quarters’ as sales plunge

    Tesla faces ‘rough quarters’ as sales plunge

    Elon Musk's electric vehicle maker has posted its worst quarterly sales decline in more than a decade.
    By Agency Staff24 July 2025
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    Tesla faces 'rough quarters' as sales plunge
    Patrick Pleul/Reuters

    Tesla CEO Elon Musk said on Wednesday that US government cuts in support for electric vehicle makers could lead to a “few rough quarters” for the company before a wave of revenue from self-driving software and services begins late next year.

    Shares fell nearly 5% after Musk responded on a quarterly results conference call to questions about new US government policies under President Donald Trump.

    Musk’s electric vehicle maker posted the worst quarterly sales decline in more than a decade and profit that missed Wall Street targets, but its profit margin on making cars was better than many feared. Musk is pursuing autonomous driving to power privately owned vehicles as well as robo-taxis that it plans to put into production next year.

    Tesla’s disappointing results aren’t surprising given the rocky road it’s travelled recently

    In the meantime, it is working on a new, cheaper car, though chief financial officer Vaibhav Taneja said that production would ramp up next quarter, slower than initially expected. It produced some initial units by the end of June. The company did not provide an update on its full-year deliveries forecast, citing the economy and timing of the new car roll-out.

    “Tesla’s disappointing results aren’t surprising given the rocky road it’s travelled recently,” said eMarketer analyst Jacob Bourne. “A truly affordable model will hit the bullseye in terms of boosting sales if Tesla can effectively position it right without detracting from its higher-priced models.”

    The second straight quarterly revenue drop, with a 12% fall, comes despite the launch of a refreshed version of its best-selling Model Y SUV that investors had hoped would help revive demand.

    Missed consensus forecasts

    A 51% dive in sales of automotive regulatory credits, which other automakers who have difficulty complying with government emissions rules buy from Tesla, also hurt revenue and profit.

    Revenue fell to US$22.5-billion for the April-June quarter from $25.5-billion a year earlier, slightly behind analyst targets compiled by LSEG. Adjusted profit per share of 40c lagged the Wall Street consensus.

    The automotive gross margin, which excludes regulatory credits, was 14.96%, above Wall Street estimates, helped in part by lower cost per vehicle.

    Read: Tesla shares soar after first robo-taxi rides hit the road

    Pricing and margins are important as Tesla wrestles with demand and faces falling government support. Tesla global deliveries dropped 13.5% in the second quarter, and the US government later this year is cutting $7 500 tax credits for EV buyers.

    “We probably could have a few rough quarters,” Musk said, when asked about the credits. “I’m not saying we will, but we could — you know, Q4, Q1, maybe Q2, but once you get to autonomy at scale in the second half of next year, certainly by the end of next year, I think I’d be surprised if Tesla’s economics are not very compelling.”

    Tesla's Cybertruck
    Tesla’s Cybertruck

    Tesla had said in April it would start producing the more affordable model by the end of the first half and sources had told Reuters the vehicle, a stripped-down version of its Model Y SUV, would be delayed by at least months. Tesla on Wednesday did not disclose any details of the model, how many units it had made, or how it would be priced. Musk responded to a question of what the vehicle would look like by saying, “It’s just a Model Y,” joking that he “let the cat out of the bag there”.

    Tesla’s line-up is relatively old, despite a recent refresh of the flagship Model Y, and it faces rising competition from cheaper EVs, especially in China, and a persistent backlash against Musk’s far-right political views.

    The company also said it continued to expect volume production of its custom-built robo-taxi — called the Cybercab — and Semi Truck in 2026.

    A series of high-profile executive exits, including a longtime Musk confidant, is also adding to the concerns

    Much of the company’s trillion-dollar valuation hangs on its bet on its robo-taxi service — a small trial of which was started in Austin, Texas last month with about a dozen Model Y SUVs — and on its development of humanoid robots.

    “Autonomy is the story,” Musk said on the conference call, describing plans to roll out autonomous ride hailing to about half of the US population by the end of this year. Tesla is looking for robo-taxi regulatory approval in the San Francisco Bay Area, Nevada, Arizona, Florida and other places, he said, and the company is close to getting regulatory approval for supervised Full Self-Driving driver assistance software in the Netherlands. The robo-taxi business was likely to have a material impact on financials around the end of next year, Musk said.

    Investors are concerned about whether Musk will be able to devote enough time and attention to Tesla after he locked horns with Trump by forming a new political party this month. He had promised weeks earlier that he would cut back on government work and focus on his companies.

    Read: BYD flying high while Tesla flounders

    A series of high-profile executive exits, including a longtime Musk confidant who oversaw sales and manufacturing in North America and Europe, is also adding to the concerns.  — Akash Sriram in Bengaluru and Abhirup Roy, (c) 2025 Reuters

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