Why IBM is buying Red Hat - TechCentral

Why IBM is buying Red Hat

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IBM’s purchase of Red Hat is a US$33-billion bid aimed at catapulting the company into the ranks of the top cloud software competitors.

The cash deal, IBM’s biggest ever by far, boosts the 107-year-old computer services giant’s credentials overnight in the fast-growing and lucrative cloud market — and gives it much-needed potential for real revenue growth.

The company once synonymous with mainframe computing has been slow to adopt cloud-related technologies and has had to play catch-up to market leaders Amazon.com and Microsoft in offering computing and other software and services over the Internet.

“The acquisition of Red Hat is a game changer. It changes everything about the cloud market,” said Ginni Rometty, chairman and CEO of IBM., in a statement on Sunday.

IBM has seen revenue decline by almost a quarter since Rometty, 61, took the CEO role in 2012. While some of that has been from divestitures, most is from declining sales in existing hardware, software and services offerings, as the company has struggled to compete with younger technology companies.

She has been trying to steer IBM toward more modern businesses, such as the cloud, artificial intelligence and security software with inconsistent results.

In its third-quarter earnings report, IBM disappointed investors who were seeking more progress in those areas after six years of declining sales that had only recently started to show gains. Still, the improvements had been coming largely from IBM’s legacy mainframe business, rather than its so-called strategic imperatives.

Slowing revenue growth

Cloud revenue grew 10% in the period to $4.5-billion, but that was slower than the 20% expansion in the second quarter.

The Red Hat deal could signal to investors that IBM wasn’t as well positioned in cloud as it had been claiming, said Jim Suva, an analyst at Citigroup Research.

“We expect investor scepticism around the deal given IBM’s messaging that it is well underway in its transformation,” he said.

Investors have grown impatient. The stock is down 19% this year and 31% over the last five years, giving IBM a market value of $114-billion. Warren Buffett virtually gave up on IBM last year. His conglomerate, Berkshire Hathaway, cut its stake in the company by 94%, while increasing its investment in Apple.

The Red Hat deal represents an admission by Rometty that in-house growth wasn’t going to be enough to keep IBM from falling permanently behind in a market that is growing in importance and size.

Acquiring Red Hat makes IBM “a credible player in cloud now”, Bloomberg Intelligence analyst Anurag Rana said. “This gives them an asset that looks forward and not backwards.”

IBM will pay $190/share in cash for Raleigh, North Carolina-based Red Hat, according to a statement from the companies on Sunday. That’s a 63% premium over Red Hat’s closing price of $116.68/share on Friday.

‘Fair price’

Rometty said IBM “paid a very fair price. This is a premium company. If you look underneath, this is strong revenue growth, strong profit strong free cash flow,” she said.

Revenue at Red Hat, which sells software and services based on the open-source Linux operating system, is expected to top $3-billion for the first time this year as the company’s Red Hat Enterprise Linux product attracts business from large customers. Last quarter the company reported a record 11 contracts valued at over $5-million each and 73 over $1-million, according to a note from JMP Securities analyst Greg McDowell.

At the same time, sales last quarter overall missed analysts’ expectations and the forecast for the current quarter also fell short, fuelling concerns Red Hat may be losing deals to rivals and growth may be slowing. The company said at the time it believes the slowdown has “bottomed out”. Red Hat’s stock is down 28% over the past six months through to Friday.

Armonk, New York-based IBM will continue to grow its dividend and neither company will cut jobs after the deal, Rometty said. “This is an acquisition for revenue growth, this is not for cost synergies” she said.  — Reported by Ed Hammond, Kiel Porter, Alex Barinka and Gerrit De Vynck, with assistance from Dina Bass, (c) 2018 Bloomberg LP

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