Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Africa's most popular phones have a tracking problem

      Africa’s most popular phones have a tracking problem

      24 July 2026
      Vodacom taps UJ, AWS to build its AI talent pipeline - Vodacom Group CEO Shameel Joosub

      Vodacom taps UJ, AWS to build its AI talent pipeline

      24 July 2026
      Intel is back in the game - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel is back in the game

      24 July 2026
      Fat bonuses at Telkom despite group missing own targets - Serame Taukobong

      Fat bonuses at Telkom despite group missing own targets

      23 July 2026
      Massive changes coming to Amazon Prime Video - Jeff Bezos

      Massive changes coming to Amazon Prime Video

      23 July 2026
    • World
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
      Memory crisis sends smartphone market into steep decline

      Memory crisis sends smartphone market into steep decline

      13 July 2026
    • In-depth
      The plan to stop AI from breaking the world - Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      TCS | How Optasia lends billions to people banks can't see - Salvador Anglada

      TCS | How Optasia lends billions to people banks can’t see

      23 July 2026
      The rands-and-cents case for electric trucks - William Kelly Watts & Wheels with Wills

      The rands-and-cents case for electric trucks

      20 July 2026
      Watts & Wheels S1E7: 'Ferrari's EV breaks the internet'

      Watts & Wheels S1E7: ‘Ferrari’s EV breaks the internet’

      8 July 2026
      TCS | Pick n Pay's Enrico Ferigolli on Penny, the AI that shops for you

      TCS | Pick n Pay’s Enrico Ferigolli on Penny, the AI that shops for you

      2 July 2026
      TCS+ | How Tracker is turning vehicle data into business strategy - Silvia Schollenberger

      TCS+ | How Tracker is turning vehicle data into business strategy

      1 July 2026
    • Opinion
      Selling vapour is corporate suicide in slow motion - Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Talent and leadership » The 1940s visionary who imagined the Information Age

    The 1940s visionary who imagined the Information Age

    Many years ago, long before the internet, an American engineer, Vannevar Bush, was trying to solve a problem.
    By The Conversation14 July 2025
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp
    The 1940s visionary who imagined the Information Age - Vannevar Bush
    Vannevar Bush, author of the influential 1945 essay, As We May Think. Image: Associated Press

    Many years ago, long before the internet or artificial intelligence, an American engineer called Vannevar Bush was trying to solve a problem. He could see how difficult it had become for professionals to research anything, and saw the potential for a better way.

    This was in the 1940s, when anyone looking for articles, books or other scientific records had to go to a library and search through an index. This meant drawers upon drawers filled with index cards, typically sorted by author, title or subject.

    When you had found what you were looking for, creating copies or excerpts was a tedious, manual task. You would have to be very organised in keeping your own records. And woe betide anyone who was working across more than one discipline. Since every book could physically only be in one place, they all had to be filed solely under a primary subject. So, an article on cave art couldn’t be in both art and archaeology, and researchers would often waste extra time trying to find the right location.

    Most importantly, Bush’s memex was to include a form of associative indexing for tying two items together

    This had always been a challenge, but an explosion in research publications in that era had made it far worse than before. As Bush wrote in an influential essay, As We May Think, in The Atlantic in July 1945: “There is a growing mountain of research. But there is increased evidence that we are being bogged down today as specialisation extends. The investigator is staggered by the findings and conclusions of thousands of other workers – conclusions which he cannot find time to grasp, much less to remember, as they appear.”

    Bush was dean of the school of engineering at MIT (the Massachusetts Institute of Technology) and president of the Carnegie Institute. During World War 2, he had been the director of the Office of Scientific Research and Development, coordinating the activities of some 6 000 scientists working relentlessly to give their country a technological advantage. He could see that science was being drastically slowed down by the research process and proposed a solution that he called the “memex”.

    The memex

    The memex was to be a personal device built into a desk that required little physical space. It would rely heavily on microfilm for data storage, a new technology at the time. The memex would use this to store large numbers of documents in a greatly compressed format that could be projected onto translucent screens.

    Most importantly, Bush’s memex was to include a form of associative indexing for tying two items together. The user would be able to use a keyboard to click on a code number alongside a document to jump to an associated document or view them simultaneously – without needing to sift through an index.

    Read: A brief history of AI: how we got here; where we’re going

    Bush acknowledged in his essay that this kind of keyboard click-through wasn’t yet technologically feasible. Yet he believed it would be soon, pointing to existing systems for handling data such as punched cards as potential forerunners.

    He envisaged that a user would create the connections between items as they developed their personal research library, creating chains of microfilm frames in which the same document or extract could be part of multiple trails at the same time.

    Punched cards were an early way of storing digital information. Wikimedia, CC BY-SA
    Punched cards were an early way of storing digital information. Wikimedia, CC BY-SA

    New additions could be inserted either by photographing them on to microfilm or by purchasing a microfilm of an existing document. Indeed, a user would be able to augment their memex with vast reference texts. “New forms of encyclopaedias will appear,” said Bush, “ready-made with a mesh of associative trails running through them, ready to be dropped into the memex.” Fascinatingly, this isn’t far from today’s Wikipedia.

    Where it led

    Bush thought the memex would help researchers to think in a more natural, associative way that would be reflected in their records. He is thought to have inspired the American inventors Ted Nelson and Douglas Engelbart, who in the 1960s independently developed hypertext systems, in which documents contained hyperlinks that could directly access other documents. These became the foundation of the world wide web as we know it.

    Beyond the practicalities of having easy access to so much information, Bush believed that the added value in the memex lay in making it easier for users to manipulate ideas and spark new ones. His essay drew a distinction between repetitive and creative thought, and foresaw that there would soon be new “powerful mechanical aids” to help with the repetitive variety.

    Bush did not sound overly optimistic when he revisited his own vision in his 1970 book Pieces of the Action

    He was perhaps mostly thinking about mathematics, but he left the door open to other thought processes. And 80 years later, with AI in our pockets, we’re automating far more thinking than was ever possible with a calculator.

    If this sounds like a happy ending, Bush did not sound overly optimistic when he revisited his own vision in his 1970 book Pieces of the Action. In the intervening 25 years, he had witnessed technological advances in areas like computing that were bringing the memex closer to reality.

    Yet Bush felt that the technology had largely missed the philosophical intent of his vision – to enhance human reasoning and creativity: “In 1945, I dreamed of machines that would think with us. Now, I see machines that think for us – or worse, control us.”

    Bush would die just four years later at the age of 84, but these concerns still feel strikingly relevant today. While it’s great that we do not need to search for a book by flipping through index cards in chests of drawers, we might feel more uneasy about machines doing most of the thinking for us.

    The future

    Is this technology enhancing and sharpening our skills, or is it making us lazy? No doubt everyone is different, but the danger is that whatever skills we leave to the machines, we eventually lose, and younger generations may not even get the opportunity to learn them in the first place.

    The lesson from As We May Think is that a purely technical solution like the memex is not enough. Technology still needs to be human-centred, underpinned by a philosophical vision. As we contemplate a great automation in human thinking in the years ahead, the challenge is to somehow protect our creativity and reasoning at the same time.The Conversation

    Get breaking news from TechCentral on WhatsApp. Sign up here.

    • The author, Martin Rudorfer, is lecturer in computer science, Aston University
    • This article is republished from The Conversation under a Creative Commons licence. Read the original article

    Don’t miss:

    From clay tablets to ChatGPT: a brief history of human knowledge

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Martin Rudorfer memex Vannevar Bush
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMicrosoft South Africa to get new MD as Lillian Barnard moves to regional role
    Next Article Legislative overhaul on the cards for South Africa’s ICT sector
    Company News
    Why Europe is turning to South Africa for cross-border innovation - BBD Software

    Why Europe is turning to South Africa for cross-border innovation

    24 July 2026
    Green dashboards, stalled change: the CIO's blind spot - Change Logic Marchant van den Heever

    Green dashboards, stalled change: the CIO’s blind spot

    24 July 2026
    Why Africa's cloud needs more than one path - Africa Data Centres

    Why Africa’s cloud needs more than one path

    23 July 2026
    Opinion
    Selling vapour is corporate suicide in slow motion - Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Africa's most popular phones have a tracking problem

    Africa’s most popular phones have a tracking problem

    24 July 2026
    Vodacom taps UJ, AWS to build its AI talent pipeline - Vodacom Group CEO Shameel Joosub

    Vodacom taps UJ, AWS to build its AI talent pipeline

    24 July 2026
    Intel is back in the game - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

    Intel is back in the game

    24 July 2026
    Why Europe is turning to South Africa for cross-border innovation - BBD Software

    Why Europe is turning to South Africa for cross-border innovation

    24 July 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}