Absa and Telkom are cosying up over broadband. The two companies said on Monday that they had signed a collaboration agreement in terms of which Telkom will offer Absa customers rewards when subscribing to Telkom’s broadband products.
The agreement, which applies to Telkom’s Simple and Simple Uncapped products, offers Absa Rewards members a “guaranteed monthly saving in cash rewards when subscribing to selected ADSL Telkom contracts”.
There are also savings when buying mobile prepaid airtime through one of Absa’s digital banking channels, says Arrie Rautenbach, head of Absa’s retail banking division.
Absa Rewards has about 1,3m members.
“Growing our channel footprint is key to Telkom’s strategy to increase market reach and provide convenience and easy access to our products and services,” says Telkom MD for consumer services and retail Manelisa Mavuso in a statement.
We believe that the Absa rewards platform is a source of quality customers and that their loyalty will give us a long tenure.” — (c) 2013 NewsCentral Media