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    Home » Sections » Talent and leadership » Next on TCS Legends: IT industry pioneer Joan Joffe

    Next on TCS Legends: IT industry pioneer Joan Joffe

    Joan Joffe introduced the original IBM PC to South Africa. The pioneering businesswoman is our next guest on TCS Legends.
    By TCS Legends14 May 2024
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    Next on TCS Legends: IT industry pioneer Joan JoffeJoan Joffe is TechCentral’s next guest on TCS Legends, the podcast series that spotlights individuals who played a meaningful role in the development of the ICT sector in South Africa.

    Joffe, who brought the original IBM PC to South Africa through her company Joffe Associates in the early 1980s, is equally well known for the work she did in the early days of South Africa’s cellular industry as one of the first employees at Vodacom. She remembers her time there, including the role played by Alan Knott-Craig in building the mobile operator.

    But before her time at Vodacom, she was a successful businesswoman in a male-dominated tech sector, and her early success importing and selling a range of technologies – including the IBM PC and early Apple products – made her a well-known figure in the local tech industry.


    TCS Legends is powered by Mitel. For all your Unified Communications and Customer Experience needs, visit Mitel.com.


    The full episode of this fascinating interview with a pioneering South African businesswoman will be published on Monday, 20 May. Watch the clip below for a sneak peek, and subscribe for free – links below – to be notified as soon as the episode is published.

    If you missed any of the TCS Legends episodes published to date, access them here:

    • Episode 1: Duarte da Silva on five South African tech legends
    • Episode 2: Duarte da Silva on Alan Knott-Craig, Bill Venter, Roux Marnitz and Jens Montanana
    • Episode 3: Remembering Mustek founder David Kan
    • Episode 4: South African internet pioneer Mike Lawrie
    • Episode 5: An interview with David Frankel
    • Episode 6: Ivan Epstein on building and selling Softline

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