Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Big Microsoft 365 price increases coming next year

      Big Microsoft price increases coming next year

      5 December 2025
      Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

      Vodacom to take control of Safaricom in R36-billion deal

      4 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

      BYD takes direct aim at Toyota with launch of sub-R500 000 Sealion 5 PHEV

      4 December 2025
      'Get it now': Takealot in new instant deliveries pilot

      ‘Get it now’: Takealot in new instant deliveries pilot

      4 December 2025
    • World
      Amazon and Google launch multi-cloud service for faster connectivity

      Amazon and Google launch multi-cloud service for faster connectivity

      1 December 2025
      Google makes final court plea to stop US breakup

      Google makes final court plea to stop US breakup

      21 November 2025
      Bezos unveils monster rocket: New Glenn 9x4 set to dwarf Saturn V

      Bezos unveils monster rocket: New Glenn 9×4 set to dwarf Saturn V

      21 November 2025
      Tech shares turbocharged by Nvidia's stellar earnings

      Tech shares turbocharged by stellar Nvidia earnings

      20 November 2025
      Config file blamed for Cloudflare meltdown that disrupted the web

      Config file blamed for Cloudflare meltdown that disrupted the web

      19 November 2025
    • In-depth
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
      Why smart glasses keep failing - no, it's not the tech - Mark Zuckerberg

      Why smart glasses keep failing – it’s not the tech

      19 October 2025
      BYD to blanket South Africa with megawatt-scale EV charging network - Stella Li

      BYD to blanket South Africa with megawatt-scale EV charging network

      16 October 2025
    • TCS
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
      TCS | Why Altron is building an AI factory - Bongani Andy Mabaso

      TCS | Why Altron is building an AI factory in Johannesburg

      28 October 2025
    • Opinion
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
      How South Africa's broken Rica system fuels murder and mayhem - Farhad Khan

      How South Africa’s broken Rica system fuels murder and mayhem

      10 November 2025
      South Africa's AI data centre boom risks overloading a fragile grid - Paul Colmer

      South Africa’s AI data centre boom risks overloading a fragile grid

      30 October 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » AI and machine learning » AI will create more jobs than it kills

    AI will create more jobs than it kills

    The lump-of-labour fallacy is surely the most thoroughly debunked — yet most tenacious — misconception in economics.
    By Agency Staff9 December 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Artificial intelligence holds far-reaching consequences for modern economies. Many of the jobs we are asked to do will change; a lot of them might disappear altogether. Facing this existential upheaval, experts advise that smart AI regulation will be needed — well, who could object to smart regulation? But the forms it should take, its methods and even its purposes, are unclear.

    A good start might be to frame the problem more carefully. Easier said than done, perhaps, because AI is in many respects not technological progress as usual. Even so, earlier technological revolutions have relevant lessons. One worth pondering concerns the so-called “lump of labour”.

    The lump-of-labour fallacy is surely the most thoroughly debunked — yet most impressively tenacious — misconception in economics. The idea is that there’s only so much work to go around. If a faster, cheaper way of doing this fixed quantity of work arises, jobs must disappear. Machines are therefore a threat. Mechanised farming laid waste to agricultural labour, factory automation destroyed manufacturing employment, and now AI is coming for service sector workers. Just as before, the result will be mass unemployment and, for swathes of the labour force, lower wages and collapsing living standards.

    Put simply, technology doesn’t just change the economy’s supply side; it also creates new demand

    Except that this last part has always turned out to be wrong. These epochal economic transformations did cause unemployment. Jobs disappeared, workers were displaced and victims had to bear real costs. But aggregate employment kept growing and living standards soared. Why? Because far from being fixed, the quantity of work needing to be done proved to be infinitely expandable.

    The same will be true of AI. There are two main paths to higher employment after this kind of innovation. The most appealing possibility is that AI helps firms to sell more. The technology makes their workers more productive, but their business grows faster than their workers’ productivity, so they end up hiring more people. Unlikely, you think? Consider what might prove to be the more typical case — firms make more money simply by replacing workers with AI. That decrease in jobs might still be matched by freshly minted tasks in other firms selling new, possibly AI-enabled, goods and services.

    Innovation

    Put simply, technology doesn’t just change the economy’s supply side; it also creates new demand. The innovation that transformed farming and manufacturing created markets for entirely new products, adding to the amount of work needing to be done. Many of those products would have been difficult even to imagine a decade or two before they came to market. Twenty years ago I never thought I’d need a supercomputer in my pocket. Many of the services that this technology has enabled were equally hard to foresee. Today, countless people are well paid and overworked producing goods and services I never knew I’d want.

    Indeed, in many sectors of the economy, the demand for new work isn’t constrained by what we might want or need. Seen in this light, it’s almost encouraging that Yale University, for instance, is said to have almost as many “managerial and professional” administrators on its payroll as undergraduates. That’s a truly impressive amount of work being done. But why stop at one-for-one? Maybe after a few more years Yale will end up with two administrators for every student, all of them working hard (no doubt using AI) to do whatever it is they do.

    Read: AI is going open source

    This way of thinking suggests a couple of policy prescriptions. One is to be cautious about proposals to direct innovation to support the creation of new tasks as opposed to merely automating existing ones out of existence. Many of the tasks we might want or need are impossible to predict; mere automation, at one or more removes, is itself capable of creating new demand and hence new work. In general, we should welcome and encourage innovation, not fear it; even if it’s “labour-saving” in the short term, it’s likely to raise wages and living standards in due course.

    Second, the main economic challenge posed by AI is not how to avoid persistent mass unemployment; it’s how to ease the effects of dislocation. This argues for a stronger safety net, wider participation in the ownership of capital, fewer frictions in labour markets (pointless occupational licensing is top of that list) and fresh attention to vocational training. If these seem like standard neoliberal remedies, that’s because they are. They’ve fallen short in the past not because they’re ill-suited to the role, but because they’ve been too meekly applied.

    Because a wide range of service industries promise to quickly adopt AI, the danger of wrenching dislocation is real. More than its predecessors, the technology could induce both rapid and continuous reallocation of work. This ought to put educational innovation front and centre. One set of skills acquired early on will no longer come close to being adequate. AI may oblige people to think in terms of multiple careers over their working lives. Education systems are only just starting to adapt. As they do, AI might help.

    Read: Google opens access to Gemini in race to beat OpenAI

    One innovation likely to be crucial if societies are to capitalise on this transition is “microcredentials”. These are modules of training that can be bundled into a “macro-credential” such as a degree; they can also denote specific vocational skills, and in that form lubricate mid- or late-career job-to-job mobility. In building out this idea of lifelong learning, companies and colleges will have to take the initiative, but public policy can promote and coordinate their efforts, improving accreditation and helping would-be students find the right offerings. The range of choices in the US is already vast — but completely bewildering. The European Commission and others are aiming for a more systematic and supportive approach; Singapore, predictably, seems to have taken this furthest.

    Read: The top AI tools transforming software development

    The challenges AI poses go far beyond the jobs market, but that domain is crucial. In this realm, at least, there’s more cause for optimism than alarm — and better policies could vastly improve the odds of success.  — Clive Crook, (c) 2023 Bloomberg LP

    Get breaking news alerts from TechCentral on WhatsApp



    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleGold is bitcoin for boomers
    Next Article The immense challenges facing Eskom’s new CEO

    Related Posts

    Big Microsoft 365 price increases coming next year

    Big Microsoft price increases coming next year

    5 December 2025
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

    Vodacom to take control of Safaricom in R36-billion deal

    4 December 2025
    Company News
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Telcos are sitting on a data gold mine - but few know what do with it - Phillip du Plessis

    Telcos are sitting on a data gold mine – but few know what do with it

    4 December 2025
    Unlock smarter computing with your surface Copilot+ PC

    Unlock smarter computing with your Surface Copilot+ PC

    4 December 2025
    Opinion
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025
    Zero Carbon Charge founder Joubert Roux

    The energy revolution South Africa can’t afford to miss

    20 November 2025
    It's time for a new approach to government IT spend in South Africa - Richard Firth

    It’s time for a new approach to government IT spend in South Africa

    19 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Big Microsoft 365 price increases coming next year

    Big Microsoft price increases coming next year

    5 December 2025
    AI is not a technology problem - iqbusiness

    AI is not a technology problem – iqbusiness

    5 December 2025
    Vodacom to take control of Safaricom in R36-billion deal - Shameel Joosub

    Vodacom to take control of Safaricom in R36-billion deal

    4 December 2025
    Black Friday goes digital in South Africa as online spending surges to record high

    Black Friday goes digital in South Africa as online spending surges to record high

    4 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}