If your ad plays on TV, but there is no one sitting on the sofa to see it, did it actually play? This twist on the age-old philosophical riddle calls into question the validity of “reach” as a metric
Browsing: Opinion
Remember a few years ago when young starlet Britney Spears shaved her head and drove with her baby on her lap? The world rushed out to buy tabloid newspapers and magazines to gossip
Later this year, SA’s telecommunications regulator will hold an auction to sell valuable chunks of radio frequency spectrum that can be used to deliver the next generation of wireless broadband. If done right
Communications minister Roy Padayachie’s meeting on Friday with executives of 30 of SA’s largest technology companies was well received. It has helped establish a much-needed discourse between government and
Can there be any commodity more precious to an online marketer today than data? This resource is already valuable for those that know how to effectively exploit it and its value is set to grow even more over the next three years
In the early 1970s, the radical jazz-poet Gill Scott-Heron wrote: “The revolution will not be televised.” That soon became a slogan among the left-leaning movements of the time. Scott-Heron ended his poem with telling lines
China has a way of making Americans nervous. Whether it’s blowing up satellites, cuddling up to North Korea or being accused of fiddling its currency, the US just doesn’t trust its newest rival for global dominance. And this distrust
Cell C’s decision last year to sell its base stations to US company American Tower Corp (ATC) could smooth the entry of new wireless operators later this year, paving the way for more robust broadband competition
Announcements from Vodacom and MTN in the past week about new Internet products aimed at getting more South Africans online are incredibly important. It’s a pity, then, that both companies
The intense competition and rapid innovation in the smartphone market have forced two of the industry’s biggest players to team up. Microsoft and Nokia last Friday