Cell C is continuing with its price-cutting crusade, reducing the cost of calls to 99c/minute on per-second billing to 27 more countries from Sunday, 1 July.
“Some of these tariffs to additional countries will be on a promotional basis, but are expected to become permanent tariffs by the end of July, once approved by the Independent Communications Authority of SA,” the mobile operators says in a statement.
The price cuts mean Cell C customers can call 34 countries at 99c/minute, the same rate it charges for in-country calls. CEO Alan Knott-Craig tells TechCentral the price cuts have been made possible by dramatic reductions in termination rates in many markets. Termination rates are the fees operators charge to carry calls onto their networks.
Knott-Craig says the company’s strategy is to simplify its tariffs and offer “very affordable rates”.
“In order to achieve that, flat rates on a per-second basis for voice are key and we are tackling all of our price plans across the board…”
The permanent rate cuts include calls made to Angola, Austria, Belgium, Canada, Cyprus, Egypt, Germany, Greece, Italy, Kenya, Malawi, Malaysia, New Zealand, Nigeria, Portugal, Sweden and Thailand.
See below for a full list of countries where the new rates, both permanent and promotional, apply.
Cell C says it will make further announcements on revised tariffs for the remaining international calling destinations in July. — (c) 2012 NewsCentral Media