Mukuru has helped underserved and unbanked customers along a journey of embracing digital financial solutions for two decades. Despite starting out as a remittance provider, Mukuru is undergoing an exciting evolution into a next-generation financial services platform with more than 16 million customers, offering a variety of financial products and services.
DUO Marketing + Communications has successfully managed Mukuru’s B2B PR since 2020, bringing the brand messaging to the right audiences, on the right platforms, and at the right time. DUO undertook to help Mukuru shift the existing brand perception, prevalent both in the media and the broader public, from remittance provider to next-generation financial services platform.
To achieve this objective, DUO needed to help educate the media and broader public about the meaning of a next-generation financial services platform, and this required staying close to the business by reinforcing strong, trust-based relationships with key business stakeholders.
DUO streamlined processes and worked in sync with Mukuru’s marketing team to ensure there was clear communication, no bottlenecks, and rapid and responsive turnaround times. To complement this, DUO took the Mukuru team through a comprehensive media training programme to equip them for the publicity that would follow.
DUO achieved exceptional PR results over a 12-month period, exceeding the service-level agreement with a high-quality thought leadership content strategy that genuinely positioned Mukuru’s brains trust as industry leaders, thinkers and pioneers. Some highlights in the past year include:
- 221 published articles secured from original content, including two Business Day articles and seven Intelligent CIO features secured.
- 45 media interviews secured including features and broadcast interviews on platforms such as eNCA, CNBC Africa and Power 98.7.
- Six speaker opportunities secured including Converge Africa and Africa Tech Festival for Mukuru executives.
- One award submitted and won for Mukuru as Fintech Innovation of the Year at Africa Tech Festival 2023.
In the words of Mukuru CEO Andy Jury, “DUO surpassed all goals and raised brand awareness and recognition as Mukuru shifted from being remittance-led to a leading next-generation financial services platform.
“DUO secured a record 221 pieces of coverage over 12 months through high-quality thought leadership content. In addition, it secured 45 broadcast interviews, media features and speaker slots – and submitted Mukuru for a high-profile award, which we won. All this affirmed Mukuru’s position as a key entity in the fintech industry.
“Considering this demonstrated success, DUO will continue its efforts on behalf of Mukuru in the wider African market and include B2C content in their offering.”
Watch a detailed video of the success here:
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