Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Xneelo breaks ground on second Samrand data centre

      Xneelo breaks ground on second Samrand data centre

      3 February 2026
      Heavyweights backing ZARU, a new rand-based stablecoin in South Africa

      Heavyweights backing ZARU, a new rand-based stablecoin

      3 February 2026
      China's Haier takes aim at Samsung, LG and Hisense in South Africa

      China’s Haier takes aim at Samsung, LG and Hisense in South Africa

      3 February 2026
      South African tech start-ups that sold big on the world stage

      South African tech start-ups that sold big on the world stage

      3 February 2026
      Standard Bank branches are going cashless - Kabelo Makeke

      Standard Bank branches are going cashless

      3 February 2026
    • World
      Apple acquires audio AI start-up Q.ai

      Apple acquires audio AI start-up Q.ai

      30 January 2026
      SpaceX IPO may be largest in history

      SpaceX IPO may be largest in history

      28 January 2026
      Nvidia throws AI at the weather

      Nvidia throws AI at weather forecasting

      27 January 2026
      Debate erupts over value of in-flight Wi-Fi

      Debate erupts over value of in-flight Wi-Fi

      26 January 2026
      Intel takes another hit - Intel CEO Lip-Bu Tan. Laure Andrillon/Reuters

      Intel takes another hit

      23 January 2026
    • In-depth
      How liberalisation is rewiring South Africa's power sector

      How liberalisation is rewiring South Africa’s power sector

      21 January 2026
      The top-performing South African tech shares of 2025

      The top-performing South African tech shares of 2025

      12 January 2026
      Digital authoritarianism grows as African states normalise internet blackouts

      Digital authoritarianism grows as African states normalise internet blackouts

      19 December 2025
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
    • TCS
      TCS+ | How Cloud On Demand is helping SA businesses succeed in the cloud - Xhenia Rhode, Dion Kalicharan

      TCS+ | Cloud On Demand and Consnet: inside a real-world AWS partner success story

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E3: ‘BYD’s Corolla Cross challenger’

      30 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels S1E2: ‘China attacks, BMW digs in, Toyota’s sublime supercar’

      23 January 2026

      TCS+ | Why cybersecurity is becoming a competitive advantage for SA businesses

      20 January 2026
      Watts & Wheels S1E3: 'BYD's Corolla Cross challenger'

      Watts & Wheels: S1E1 – ‘William, Prince of Wheels’

      8 January 2026
    • Opinion
      South Africa's skills advantage is being overlooked at home - Richard Firth

      South Africa’s skills advantage is being overlooked at home

      29 January 2026
      Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

      Why Elon Musk’s Starlink is a ‘hard no’ for me

      26 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      South Africa’s new fibre broadband battle

      20 January 2026
      AI moves from pilots to production in South African companies - Nazia Pillay SAP

      AI moves from pilots to production in South African companies

      20 January 2026
      South Africa's new fibre broadband battle - Duncan McLeod

      ANC’s attack on Solly Malatsi shows how BEE dogma trumps economic reality

      14 December 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Talent and leadership » Generation Z will change IT forever

    Generation Z will change IT forever

    Employers are proactively adjusting their business processes to accommodate the arrival of Generation Z in the workforce.
    By Evgeniya Russkikh14 August 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Generation ZGeneration Z, the up-and-coming generation colloquially known as “zoomers”, is making significant strides in various aspects of life. Notably, numerous brands are now aligning their products and communication strategies with the tastes and preferences of Gen Z.

    The human resources space has also not remained untouched by this phenomenon. Employers are proactively adjusting their business processes to accommodate the arrival of Gen Z in the workforce. Kaspersky welcomes hundreds of Gen Z interns annually, sparking our imagination about our future tech industry leaders, and how they might evolve by the year 2040.

    Gen Z represents the first generation born within the internet and gadget era, fundamentally shaping their worldviews. Information available on smartphones and the internet has become an integral part of their natural experience and knowledge. As a result, they adeptly navigate endless streams of information, and effortlessly assimilate it.

    Generally speaking, Gen Z finds it challenging to fit into the traditional system of authority

    Their fearlessness of not knowing something stems from their ability to access answers swiftly through a simple Google search. Nonetheless, this inclination to seek solutions quickly may inadvertently lead to shallow and fragmented thinking, where the lack of a critical thinking approach could pose challenges for them as future tech industry leaders. It is therefore essential to strike a balance between leveraging the vast information at their fingertips and fostering deep analytical thinking, to ensure they develop into well-rounded and effective tech world leaders.

    Generally speaking, Gen Z finds it challenging to fit into the traditional system of authority, as they feel constrained by rigid vertical hierarchies. Researchers have observed that Gen Z predominantly embraces the Human2Human paradigm. For these young individuals, being recognised as people rather than mere resources for task completion holds significant importance.

    Generation Z mindset

    This aspect of their mindset suggests that as future managers, Gen Z may lean towards establishing companies with horizontal management structures. In such organisations, transparency, trust and teamwork are expected to take centre stage as core values. By prioritising these principles, Gen Z leaders are likely to create a work environment that fosters collaboration and empowers employees, where every individual’s voice can be heard and is respected. This shift towards a more inclusive management style could pave the way for vastly more innovative and progressive businesses in the future.

    Gen Z places a high value on maintaining a healthy work-life balance as they firmly believe work should bring satisfaction akin to socialising with friends or engaging in leisure activities.

    Another distinguishing trait of Gen Z is their lack of rigid preferences and brand loyalty. Their broad outlook on life allows them to envision numerous possibilities, leading them fearlessly to explore new opportunities and embrace change. As a result, they are not hesitant about switching companies, or even transitioning between different career fields.

    While the average person may change professions three to seven times in their lifetime, Gen Z is likely to traverse this path much quicker, experiencing around 10-15 diverse spheres over their career trajectory. This ever-evolving journey empowers them to accumulate knowledge from various domains, enabling them to draw on insights and ideas from previous experiences in each new role they take on. The ability to integrate this cross-platform expertise opens the door for innovative approaches and the creation of novel products across different industries.

    Evgeniya Russkikh on Generation Z
    The author, Kaspersky’s Evgeniya Russkikh

    Many managers have observed that Gen Z stands out for their remarkable proactivity. They exhibit a fearlessness when it comes to proposing creative and innovative ideas that transcend the boundaries of their roles and departments. What’s even more striking is their willingness to embrace mistakes as part of the learning process. Unlike previous generations, Gen Z does not wait for the “perfect moment” to launch a product. They are ready to act in the present, and are not afraid of making mistakes; instead, they embrace it as part of the learning process. This boldness and decisiveness will bring about a significant drop in the average age of start-up CEOs, as young individuals and even teenagers are already proving their success in running their own businesses.

    Gen-Zers are undeniably the future of the IT industry. These individuals already possess the essential traits; all that’s left is to take the next step and nurture their potential while refining existing soft skills and technical expertise, and numerous organisations all around the world are already supporting these young talents.

    With determination and support, these young individuals have the potential to shape the IT industry and leave a lasting impact on the world.

    • The author, Evgeniya Russkikh, is head of academic affairs at Kaspersky

    Get TechCentral’s daily newsletter



    Evgeniya Russkikh Kaspersky
    WhatsApp YouTube Follow on Google News Add as preferred source on Google
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMTN to pay R1.9-billion still owing for spectrum
    Next Article Founders Factory secures R2.1-billion to fund start-ups

    Related Posts

    Autonomous AI agents emerge as the next major cybersecurity risk

    Autonomous AI agents emerge as the next major cybersecurity risk

    6 January 2026
    Windows 10 EOL

    Microsoft ends Windows 10 support, but most firms aren’t ready

    11 September 2025
    Kaspersky to shut its US business under pressure

    Kaspersky to shut its US business under pressure

    16 July 2024
    Company News
    Breaking silos with SAS: Agile insurance in an uncertain world

    Breaking silos with SAS: agile insurance in an uncertain world

    2 February 2026
    Stellar year expected for Digicloud Africa and its reseller partners - Gregory MacLennan

    Stellar year expected for Digicloud Africa and its reseller partners

    2 February 2026
    How to subscribe to South Africa's best tech podcasts - TechCentral

    How to subscribe to South Africa’s best tech podcasts

    2 February 2026
    Opinion
    South Africa's skills advantage is being overlooked at home - Richard Firth

    South Africa’s skills advantage is being overlooked at home

    29 January 2026
    Why Elon Musk's Starlink is a 'hard no' for me - Songezo Zibi

    Why Elon Musk’s Starlink is a ‘hard no’ for me

    26 January 2026
    South Africa's new fibre broadband battle - Duncan McLeod

    South Africa’s new fibre broadband battle

    20 January 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Xneelo breaks ground on second Samrand data centre

    Xneelo breaks ground on second Samrand data centre

    3 February 2026
    Heavyweights backing ZARU, a new rand-based stablecoin in South Africa

    Heavyweights backing ZARU, a new rand-based stablecoin

    3 February 2026
    China's Haier takes aim at Samsung, LG and Hisense in South Africa

    China’s Haier takes aim at Samsung, LG and Hisense in South Africa

    3 February 2026
    South African tech start-ups that sold big on the world stage

    South African tech start-ups that sold big on the world stage

    3 February 2026
    © 2009 - 2026 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}