Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      MultiChoice: We can’t afford to compete without help

      17 July 2025

      The internet’s weakest link is under the ocean

      17 July 2025

      AI misuse shakes South African courtrooms

      17 July 2025

      Boom gates go hi-tech at South African malls

      17 July 2025

      Megayachts and mansions: the lavish life of 80-year-old Larry Ellison

      17 July 2025
    • World

      Grok 4 arrives with bold claims and fresh controversy

      10 July 2025

      Samsung’s bet on folding phones faces major test

      10 July 2025

      Bitcoin pushes higher into record territory

      10 July 2025

      OpenAI to launch web browser in direct challenge to Google Chrome

      10 July 2025

      Cupertino vs Brussels: Apple challenges Big Tech crackdown

      7 July 2025
    • In-depth

      The 1940s visionary who imagined the Information Age

      14 July 2025

      MultiChoice is working on a wholesale overhaul of DStv

      10 July 2025

      Siemens is battling Big Tech for AI supremacy in factories

      24 June 2025

      The algorithm will sing now: why musicians should be worried about AI

      20 June 2025

      Meta bets $72-billion on AI – and investors love it

      17 June 2025
    • TCS

      TCS+ | Samsung unveils significant new safety feature for Galaxy A-series phones

      16 July 2025

      TCS+ | MVNX on the opportunities in South Africa’s booming MVNO market

      11 July 2025

      TCS | Connecting Saffas – Renier Lombard on The Lekker Network

      7 July 2025

      TechCentral Nexus S0E4: Takealot’s big Post Office jobs plan

      4 July 2025

      TCS | Tech, townships and tenacity: Spar’s plan to win with Spar2U

      3 July 2025
    • Opinion

      A smarter approach to digital transformation in ICT distribution

      15 July 2025

      In defence of equity alternatives for BEE

      30 June 2025

      E-commerce in ICT distribution: enabler or disruptor?

      30 June 2025

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Electronics and hardware » M3 Macs incoming at Apple Halloween event

    M3 Macs incoming at Apple Halloween event

    Apple is set to capitalise on a computer market resurgence when the company unveils M3 Macs on Tuesday.
    By Mark Gurman30 October 2023
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Apple is set to capitalise on a computer market resurgence when the company unveils two new Macs and processors on Monday.

    The company will hold an online event at 5pm California time (Tuesday, 2am SAST) — dubbed “Scary Fast” — where it’s poised to announce a new iMac and updates to its high-end MacBook Pro. Apple also is slated to unveil the next generation of its computer chip, the M3.

    The new models stand to benefit from a broader upswing in the computer business. After a decline this year, industrywide shipments are expected to grow again in 2024 — even if they stay below pandemic highs. Sales of Macs and other computing devices had surged during Covid lockdowns, when consumers spent heavily on home office equipment.

    Last week, Qualcomm announced the Snapdragon X, a PC chip it says outperforms Apple’s M2 processor

    Mac sales are forecast to climb about 5% in the holiday quarter, with the revenue growing 5.5% in the fiscal year that just started, according to data compiled by Bloomberg. Overall PC shipments are expected to climb nearly 4% in 2024, according to IDC. But competition is heating up as well.

    Last week, Qualcomm announced the Snapdragon Elite X, a PC chip it says outperforms Apple’s current M2 processor. Nvidia and AMD, meanwhile, are working on new processors that rely on ARM Holdings designs — the same underlying technology used by Apple and Qualcomm.

    Intel, Apple’s former processor supplier, is staging its own comeback. The chip maker gave a surprisingly upbeat forecast for the holiday quarter, sending its shares soaring on Friday.

    Apple swapped out the Intel chips in its computers with in-house designs over the past three years. And Monday’s event will give it another chance to show that its homegrown chips are better than rival offerings.

    Prized

    While the iMac and the MacBook Pro are two of Apple’s lower-volume models, they’re prized by the company’s most ardent and vocal fans. And they’ll spotlight the power of Apple’s new M3 line, which is slated to be faster than the M2 and better at handling graphics.

    Read: Apple is losing Chinese consumers to Huawei

    After it launches the first two M3 Macs, Apple will look to keep the momentum going next year. The company is preparing new versions of the MacBook Air and low-end MacBook Pro with M3 processors for 2024. Those models are Apple’s two most popular Macs. The company is also working on updates to the Mac mini and Mac Studio.  — (c) 2023 Bloomberg LP

    Get breaking news alerts from TechCentral on WhatsApp



    AMD Apple ARM Intel Nvidia Qualcomm
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMTN shares dip on Nigeria forex losses
    Next Article Compared: Starlink prices around the world – including Africa

    Related Posts

    SA businesses embrace gen AI – but strategy and skills are lagging

    17 July 2025

    Mental wellness at scale: how Mac fuels October Health’s mission

    15 July 2025

    Nvidia CEO to hold high-stakes media briefing in Beijing

    13 July 2025
    Company News

    SA businesses embrace gen AI – but strategy and skills are lagging

    17 July 2025

    Ransomware in South Africa: the human factor behind the growing crisis

    16 July 2025

    Mental wellness at scale: how Mac fuels October Health’s mission

    15 July 2025
    Opinion

    A smarter approach to digital transformation in ICT distribution

    15 July 2025

    In defence of equity alternatives for BEE

    30 June 2025

    E-commerce in ICT distribution: enabler or disruptor?

    30 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.