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    Home » Sections » Investment » Nvidia’s AI empire rests on just four customers

    Nvidia’s AI empire rests on just four customers

    Nvidia insists the AI boom is no bubble, but rising client concentration and circular spending have analysts sounding alarms.
    By Agency Staff21 November 2025
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    Nvidia's AI empire rests on just four customers - Jensen Huang
    Bubble? What bubble? Nvidia CEO Jensen Huang. Evelyn Hockstein/Reuters

    Nvidia CEO Jensen Huang says he does not see an AI bubble, but rather a tipping point.

    In his view, the kind of computing his company specialises in will come to suffuse everything from writing code to running legions of robots in the everyday world, stoking investor optimism and sending Nvidia shares up over 5% in early trading on Thursday.

    But a growing band of market sceptics are concerned the only way off a tipping point is down.

    In the third quarter, 61% of its $57-billion in revenue came from just four customers, up from 56%

    The chip giant on Wednesday produced results and forecasts that beat expectations, allaying immediate fears. But there are longer-term worries that Nvidia’s growth could be crimped by factors beyond the control of even the most valuable listed company in human history, now worth more than US$4.5-trillion.

    In a regulatory filing, Nvidia disclosed the majority of its booming business rests on four unnamed customers.

    In the third quarter, 61% of its US$57-billion in revenue came from those customers, up from a 56% concentration among four customers in the previous quarter. Past announcements suggest they could include Microsoft, Meta and Oracle.

    Nvidia also doubled the money it spends renting back its own chips from cloud customers to $26-billion, up from $12.6-billion in the second quarter, with those contracts stretching to at least 2031. The company in the past quarter said it would invest up to $100-billion in OpenAI and $10-billion in Anthropic, two major customers.

    ‘Very different’

    Its high reliance on just a few customers it is entangled with and the circular nature of some of its deals have raised concerns, particularly as none of the entities has reported massive profits from AI yet.

    “A lot of this growth is coming from loss-making start-ups or loss-making projects, so most likely the cycle ends badly unless all these companies agree to stop spending together and let profits shine through, which is a near impossibility,” said Chaim Siegel, an analyst at research firm Elazar Advisors.

    During an earnings call, Huang said Nvidia sees something “very different” from the market talk of an AI bubble. He outlined three transitions as part of a vision where Nvidia could reign supreme for years to come.

    Read: Tech shares turbocharged by stellar Nvidia earnings

    First, there is the shift of non-AI software such as engineering simulations and data science away from traditional central processors to Nvidia’s high-powered chipsets.

    Then there is the invention of entirely new categories of software such as coding assistants. And later he sees AI jumping from virtual applications such as chatbots to the physical world of cars, robots and more.

    AI bubble“These three fundamental dynamics each will contribute to infrastructure growth in the coming years. Nvidia is chosen because our singular architecture enables all three transitions,” Huang said.

    But building all of the required data centres to meet that vision will require an enormous amount of land and power, concerning even Nvidia bulls such as Ivana Delevska, chief investment officer of Spear Invest, which holds the company’s shares in an actively managed exchange-traded fund.

    Huang addressed those concerns on the conference call, saying Nvidia was working diligently to make sure factors beyond the chip supply chain would not stand in its way.

    The list of things that could go wrong for Nvidia is longer than the list of things that could go right

    “We’ve now established partnerships with so many players in land and power and [data centre buildings], and of course, financing these things,” he said. “None of these things is easy, but they’re all tractable, and they’re all solvable things.”

    But as companies like Google and Amazon design their own AI chips and begin to sell them to a similar customer base, some analysts said a looming era of Nvidia maintaining its dominance is far from certain.

    “They have said they are sold out for the year and probably next, which leads me to wonder what possible upside surprises they could offer,” said Jay Goldberg, senior analyst at Seaport Research Partners, which has a “sell” rating on Nvidia. “The list of things that could go wrong for Nvidia is longer than the list of things that could go right.”  — Arsheeya Bajwa and Stephen Nellis, (c) 2025 Reuters

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