While Apple fans obsessed over the lack of a headphone jack in the company’s latest iPhone, its updated smartwatch also had a notable omission: over-the-top bling. Apple’s “Series 2” watch line, unveiled Wednesday in San Francisco
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Oh, Tim! Tim, Tim, Tim, Tim, Tim! What have we said about product strategy and trying not to alienate customers? I thought you’d learned your lesson after the iPhone 5c fiasco
Apple rolled out updated products and new features on Wednesday that mostly relied on an old strategy. The most valuable technology company is targeting pent-up appetite for new iPhones to reignite sales
Apple’s attempt to be a little more open, with its first official Twitter account, just dramatically backfired. The super-secretive company leaked its own biggest news of the year via Twitter, posting video
Apple showed off a new version of its Apple Watch, the first hardware upgrade for the device, showing the company’s dedication to a product some have said is being held back by its attachment to the
It’s September, and that means it’s time for the next iPhone. Earlier this week, Apple sent out invitations to a 7 September event, drumming up excitement with the tagline, “See you on the 7th”. Some industry watchers think that’s a play
Samsung Electronics recalled its Galaxy Note 7 smartphones because of a faulty battery and announced a global replacement programme just days before archrival Apple is set to unveil its newest iPhones. Sales will be halted in 10 countries where the large-screen
The European Union’s ruling that Apple must pay the Irish tax authorities €13bn in back taxes appears to be a victory for fair tax campaigners. The amount is equal to about 30% of the total tax take in Ireland, or almost €7 000 for every employee in the
Apple was ordered to repay a record €13bn (US$14,5bn; R210bn) plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill. The world’s richest company benefited from a “selective tax treatment” in
Apple invited journalists to an event in San Francisco on 7 September where the world’s largest publicly traded company is expected to roll out a series of product upgrades. The invitation showed out-of-focus multicoloured