Browsing: Jose dos Santos

Cell C relaunches Red Bull Mobile

Cell C has relaunched Red Bull Mobile, its mobile partnership with energy-drinks company Red Bull, offering a new product plan aimed at the youth market through a dramatically improved footprint of retail stores. The partnership was signed three years ago, but Cell C chief commercial officer

Duncan McLeod
When brands brawl

Cell C chief commercial officer Jose Dos Santos expressed frustration at a media conference on Monday that the operator, South Africa’s third-largest by subscriber numbers after Vodacom and MTN, is not allowed to engage in direct comparative advertising. Dos Santos said the

Allow comparative advertising: Cell C

Cell C wants to launch comparative advertising campaigns targeted at its bigger rivals, MTN and Vodacom, and is frustrated that it is prohibited from doing so under South African law. The network operator’s chief commercial officer, Jose Dos Santos, says the ban on comparative

Knott-Craig taps Vodacom for Cell C execs

Cell C, now headed by former Vodacom Group CEO Alan Knott-Craig, is hiring a number of past and present Vodacom executives to flesh out its management team. Three of Cell C’s top positions are to be filled in coming months. Cell C has lured Vodacom Mozambique

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