MTN Group has acquired virtual land in Africarare, a metaverse, joining advertising agency M&C Saatchi Abel, which announced similar plans earlier on Monday.
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M&C Saatchi Abel has opened an “office” in the so-called metaverse, after purchasing its own “plot of land” in the newly created Ubuntuland.
Creative Spark, the Cape Town-based digital agency founded by Matthew Buckland, has been acquired by M&C Saatchi for an undisclosed sum.
The acquisition includes Creative Spark’s digital publishing arm, whose titles include Memeburn, Ventureburn and Gearburn