Digital agency Native has launched an application for Mxit called Bookly. It turns the mobile social network and instant messaging platform into a pocket-sized e-reader. Though limited to mainstream publishers for now, Native hopes the app will eventually prove useful to the education sector
Browsing: Native
The way we use computers has remained largely unchanged for nearly 40 years. Even with the advent of touch screens and tablets in the past 10 years, we have only experienced a slight modification of the familiar point-and-click paradigm. Efforts to improve the user interface have largely focused on making the content
If your ad plays on TV, but there is no one sitting on the sofa to see it, did it actually play? This twist on the age-old philosophical riddle calls into question the validity of “reach” as a metric