Walmart-owned South African retail group Massmart has appointed a new head of e-commerce.
Browsing: Sylvester John
Shein is the most downloaded shopping app on South Africa’s Google Play store. And it isn’t even trying that hard.
Massmart has appointed Thembani Biyam as vice president of group e-commerce for business-to-consumer platforms.
Massmart has ambitious plans to become a leading player in e-commerce in South Africa. The company’s Sylvester John unpacks it all in this episode of TC|Daily.
Massmart reported a 50% year-on-year jump in e-commerce sales for the period to 26 June, even as its income statement was once again stained in red ink.
With an explosion in online sales expected in South Africa in the coming decade, e-commerce is becoming core to the growth strategy of Walmart-owned Massmart.