Neotel is playing down the importance of the retail consumer market to its business, saying its main focus into the future will be on the corporate and wholesale markets. This is after the company signed up fewer than 50 000 retail subscribers. CEO Ajay Pandey says Neotel’s ideal revenue mix is 10% from its retail consumer business, 30% from the wholesale business and 60% from the enterprise space. It does not plan to exit the retail market.