Apple’s Tim Cook confirmed on Wednesday that the latest iPhones are not selling up to expectations. The news exposes his toughest challenge since taking over as CEO from the legendary Steve Jobs.
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The optimistic narrative about Apple’s iPhone business is falling apart in front of our eyes.
Apple CEO Tim Cook told employees he won’t blame “external factors” for selling fewer iPhones than anticipated during the holiday quarter.
Apple for the first time in almost two decades lowered its revenue outlook citing fewer than expected upgrades to new iPhones, weakness in China’s economy and supply constraints to newer models of the Apple Watch, iPad Pro and AirPods.
Apple has announced plans to build a new billion-dollar campus in Austin, Texas.
Apple is experimenting with iPhone marketing strategies it rarely uses – such as discount promotions via generous device buyback terms – to help goose sales of its flagship product.
Apple CEO Tim Cook said hate speech has “no place” on the company’s platforms as he accepted an award from a campaign group fighting anti-Semitism.
IBM CEO Ginni Rometty has joined a growing chorus of tech executives lambasting Web platforms like Google and Facebook over their collection of user data and urged regulation of them.
Apple is poised for another setback after US President Donald Trump suggested that 10% tariffs could be placed on mobile phones, like the iPhone, and laptops made in China.
Apple shares tumbled on Friday amid concerns that growth in its powerhouse product, the iPhone, is slowing.