Apple unplugged the rumour mill and fired up new hype machine on Wednesday, announcing the next-generation iPad and an upgraded Apple TV. “Apple has its feet in in the post-PC future,” said Apple CEO Tim Cook, kicking off the event by saying that Apple has sold 172m “post-PC” devices, including the iPhone
Apple has long been known for its intense focus on consistent branding and beautiful simplicity. Although this week’s Apple event unveiled a couple of new improvements to an expected line-up of products, it also revealed a certain sloppiness that was absent from earlier, Steve Jobs-led launches. This wasn’t anything major
Tim Cook, Apple’s new CEO, gave a small “State of the Apple” address on Tuesday, touching on the recent accusations of poor working conditions in the factories that make Apple products. He also laid out what the iPhone has done for Apple and why cheap tablets just aren’t worth it. The conversation started
Apple has the best kind of problem: US$90bn in cash burning a hole in its pocket. At the Goldman Sachs Technology and Internet Conference on Tuesday, CEO Tim Cook was asked why the company has not taken the usual moves of buying back stock or issuing a dividend to shareholders. Investors, while happy with the epic stock price
Apple has announced that John Browett, the now former CEO of UK-based Dixons Retail, will join the company as senior vice president of its retail division. “Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met
Apple’s share price fell sharply on Tuesday as it failed to announce a much-anticipated iPhone 5 smartphone, instead unveiling an incremental update in the form of the iPhone 4S. Its share price fell by more than 4% in intraday trading as new CEO
Steve Jobs announced last week that he was stepping down as CEO of Apple, the company he co-founded in April 1976. But what was his greatest achievement, if it wasn’t the Mac, the iPod, the iPhone or even the iPad? It was the powerful ecosystem he built around those products
There are plenty of reasons why Steve Jobs is one of the most recognised personalities in business. But chief among them is the fact that he’s credited with having saved Apple and then turning it into the most valuable technology company in the
Tim Cook is set to take the reins from the world’s most celebrated CEO. Steve Jobs has recommended to Apple’s board of directors that chief operating officer Tim Cook takes the top job at the technology giant following his decision, announced
