Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Meta met Information Regulator over its camera glasses - Mark Zuckerberg

      Meta met Information Regulator over its camera glasses

      6 October 2026
      Why South Africa's biggest drone isn't flying for the country - Milkor 380

      Why South Africa’s biggest drone isn’t flying for the country

      6 October 2026
      Nersa wants five-year ban on automated electricity trading

      Nersa wants five-year ban on automated electricity trading

      6 October 2026
      South African boardrooms are about to get a lot less private

      South African boardrooms are about to get a lot less private

      6 October 2026
      FNB launches crypto trading - Bheki Mkhize

      FNB launches crypto trading

      6 October 2026
    • World
      BMW restructuring plan bets on AI and new models

      BMW restructuring plan bets on AI and new models

      1 October 2026
      OpenAI's rogue agent problem keeps getting bigger - Sam Altman

      OpenAI’s rogue agent problem keeps getting bigger

      28 September 2026
      The new battle over the desktop

      The new battle over the desktop

      23 September 2026
      AMD is now worth a trillion dollars - Lisa Su

      AMD is now worth a trillion dollars

      22 September 2026
      Anthropic weighs new model launch to blunt OpenAI's Astra surge - Anthropic CEO Dario Amodei and OpenAI CEO Sam Altman

      Anthropic weighs new model launch to blunt OpenAI’s Astra surge

      21 September 2026
    • In-depth

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
    • TCS
      Meet the CIO | Vodacom's Mohamed Sami on the agentic future

      Meet the CIO | Vodacom’s Mohamed Sami on the agentic future

      5 October 2026
      Lexi Novitske, general partner at Norrsken22, on the TechCentral Show

      TCS | Norrsken22’s Lexi Novitske on how China is winning African tech

      1 October 2026
      TCS | Dominic White and Adam Ely on AI agents going rogue

      TCS | Dominic White and Adam Ely on AI agents going rogue

      29 September 2026
      TCS | Octotel's Trevor van Zyl on the fibre merger question

      TCS | Octotel’s Trevor van Zyl on the MetroFibre merger question

      16 September 2026
      Meet the CIO | Shoprite's Chris Shortt on what a supermarket becomes

      Meet the CIO | Shoprite’s Chris Shortt on what a supermarket becomes

      9 September 2026
    • Opinion
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Let South Africans jailbreak their way to digital sovereignty

      5 October 2026
      South Africa's next energy crisis is in the accounts department - Craig Holmes

      South Africa’s next energy crisis is in the accounts department

      29 September 2026
      The steam engine lesson AI doomsayers keep missing - Sam Clarke

      The steam engine lesson AI doomsayers keep missing

      28 September 2026
      Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

      Regulating AI: apply the laws we have first

      21 September 2026
      What Revolut can and cannot take from South Africa's banks - Pambos Soteriades

      What Revolut can and cannot take from South Africa’s banks

      15 September 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Sections » Watts & Wheels » Tesla faces ‘rough quarters’ as sales plunge

    Tesla faces ‘rough quarters’ as sales plunge

    Elon Musk's electric vehicle maker has posted its worst quarterly sales decline in more than a decade.
    By Agency Staff24 July 2025
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Tesla faces 'rough quarters' as sales plunge
    Patrick Pleul/Reuters

    Tesla CEO Elon Musk said on Wednesday that US government cuts in support for electric vehicle makers could lead to a “few rough quarters” for the company before a wave of revenue from self-driving software and services begins late next year.

    Shares fell nearly 5% after Musk responded on a quarterly results conference call to questions about new US government policies under President Donald Trump.

    Musk’s electric vehicle maker posted the worst quarterly sales decline in more than a decade and profit that missed Wall Street targets, but its profit margin on making cars was better than many feared. Musk is pursuing autonomous driving to power privately owned vehicles as well as robo-taxis that it plans to put into production next year.

    Tesla’s disappointing results aren’t surprising given the rocky road it’s travelled recently

    In the meantime, it is working on a new, cheaper car, though chief financial officer Vaibhav Taneja said that production would ramp up next quarter, slower than initially expected. It produced some initial units by the end of June. The company did not provide an update on its full-year deliveries forecast, citing the economy and timing of the new car roll-out.

    “Tesla’s disappointing results aren’t surprising given the rocky road it’s travelled recently,” said eMarketer analyst Jacob Bourne. “A truly affordable model will hit the bullseye in terms of boosting sales if Tesla can effectively position it right without detracting from its higher-priced models.”

    The second straight quarterly revenue drop, with a 12% fall, comes despite the launch of a refreshed version of its best-selling Model Y SUV that investors had hoped would help revive demand.

    Missed consensus forecasts

    A 51% dive in sales of automotive regulatory credits, which other automakers who have difficulty complying with government emissions rules buy from Tesla, also hurt revenue and profit.

    Revenue fell to US$22.5-billion for the April-June quarter from $25.5-billion a year earlier, slightly behind analyst targets compiled by LSEG. Adjusted profit per share of 40c lagged the Wall Street consensus.

    The automotive gross margin, which excludes regulatory credits, was 14.96%, above Wall Street estimates, helped in part by lower cost per vehicle.

    Read: Tesla shares soar after first robo-taxi rides hit the road

    Pricing and margins are important as Tesla wrestles with demand and faces falling government support. Tesla global deliveries dropped 13.5% in the second quarter, and the US government later this year is cutting $7 500 tax credits for EV buyers.

    “We probably could have a few rough quarters,” Musk said, when asked about the credits. “I’m not saying we will, but we could — you know, Q4, Q1, maybe Q2, but once you get to autonomy at scale in the second half of next year, certainly by the end of next year, I think I’d be surprised if Tesla’s economics are not very compelling.”

    Tesla's Cybertruck
    Tesla’s Cybertruck

    Tesla had said in April it would start producing the more affordable model by the end of the first half and sources had told Reuters the vehicle, a stripped-down version of its Model Y SUV, would be delayed by at least months. Tesla on Wednesday did not disclose any details of the model, how many units it had made, or how it would be priced. Musk responded to a question of what the vehicle would look like by saying, “It’s just a Model Y,” joking that he “let the cat out of the bag there”.

    Tesla’s line-up is relatively old, despite a recent refresh of the flagship Model Y, and it faces rising competition from cheaper EVs, especially in China, and a persistent backlash against Musk’s far-right political views.

    The company also said it continued to expect volume production of its custom-built robo-taxi — called the Cybercab — and Semi Truck in 2026.

    A series of high-profile executive exits, including a longtime Musk confidant, is also adding to the concerns

    Much of the company’s trillion-dollar valuation hangs on its bet on its robo-taxi service — a small trial of which was started in Austin, Texas last month with about a dozen Model Y SUVs — and on its development of humanoid robots.

    “Autonomy is the story,” Musk said on the conference call, describing plans to roll out autonomous ride hailing to about half of the US population by the end of this year. Tesla is looking for robo-taxi regulatory approval in the San Francisco Bay Area, Nevada, Arizona, Florida and other places, he said, and the company is close to getting regulatory approval for supervised Full Self-Driving driver assistance software in the Netherlands. The robo-taxi business was likely to have a material impact on financials around the end of next year, Musk said.

    Investors are concerned about whether Musk will be able to devote enough time and attention to Tesla after he locked horns with Trump by forming a new political party this month. He had promised weeks earlier that he would cut back on government work and focus on his companies.

    Read: BYD flying high while Tesla flounders

    A series of high-profile executive exits, including a longtime Musk confidant who oversaw sales and manufacturing in North America and Europe, is also adding to the concerns.  — Akash Sriram in Bengaluru and Abhirup Roy, (c) 2025 Reuters

    Get breaking news from TechCentral on WhatsApp. Sign up here.

    Don’t miss:

    Bumper orders for Xiaomi’s YU7 SUV heighten threat to Tesla

    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Elon Musk Tesla
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTrump’s gift to Silicon Valley
    Next Article Netflix is hiring in South Africa

    Related Posts

    Anthropic bets AI will outstrip electricity and the internet

    Anthropic bets AI will outstrip electricity and the internet

    29 September 2026

    10 days that changed the course of AI

    21 September 2026
    Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

    Regulating AI: apply the laws we have first

    21 September 2026
    Company News
    Why laser technology makes sense for small businesses

    Why laser technology makes sense for small businesses

    6 October 2026

    Human-centred design: the business case for simpler enterprise software

    6 October 2026
    iONLINE launches Sydney breakout point, expanding its global network core

    iONLINE launches Sydney breakout point, expanding its global network core

    6 October 2026
    Opinion
    Let South Africans jailbreak their way to digital sovereignty - Dirk de Vos

    Let South Africans jailbreak their way to digital sovereignty

    5 October 2026
    South Africa's next energy crisis is in the accounts department - Craig Holmes

    South Africa’s next energy crisis is in the accounts department

    29 September 2026
    The steam engine lesson AI doomsayers keep missing - Sam Clarke

    The steam engine lesson AI doomsayers keep missing

    28 September 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Meta met Information Regulator over its camera glasses - Mark Zuckerberg

    Meta met Information Regulator over its camera glasses

    6 October 2026
    Why South Africa's biggest drone isn't flying for the country - Milkor 380

    Why South Africa’s biggest drone isn’t flying for the country

    6 October 2026
    Nersa wants five-year ban on automated electricity trading

    Nersa wants five-year ban on automated electricity trading

    6 October 2026
    South African boardrooms are about to get a lot less private

    South African boardrooms are about to get a lot less private

    6 October 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter