Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      Nvidia board weighs ousting Jensen Huang as second affair emerges

      Nvidia board weighs ousting Jensen Huang as second affair emerges

      12 November 2026
      Court bid could open the door to Starlink without new law

      Court bid could open the door to Starlink in South Africa

      11 November 2026
      Telkom wants Icasa's BEE rules eased for everyone, Starlink included

      Telkom wants Icasa’s BEE rules eased for everyone, Starlink included

      11 November 2026
      TCS | Pick n Pay fights back in online grocery wars - Vince Viviers

      TCS | Pick n Pay fights back in online grocery wars

      11 November 2026
      Malatsi briefed as power outage hits the SABC

      Malatsi briefed as power outage hits the SABC

      11 November 2026
    • World
      John Ternus faces first big test as Apple CEO - John Ternus

      John Ternus faces first big test as Apple CEO

      2 November 2026
      Alleged Israeli spy company heavily targeted Starlink users

      How online ads were used to hunt Starlink users

      28 October 2026
      Anthropic's IPO stands alone

      Anthropic’s IPO stands alone

      23 October 2026
      PHP flaws trigger global scramble as hackers pounce

      PHP flaws trigger global scramble as hackers pounce

      22 October 2026
      OpenAI turns the tables on Apple in trade secrets fight

      OpenAI turns the tables on Apple in trade secrets fight

      15 October 2026
    • In-depth
      Ducking hell: inside Apple's hidden list of words the iPhone won't suggest

      Ducking hell: inside Apple’s hidden list of words the iPhone won’t suggest

      6 November 2026
      Why investors are souring on Netflix

      Why investors are souring on Netflix

      22 October 2026

      10 days that changed the course of AI

      21 September 2026
      Meta to the AI industry: slow down without us - Mark Zuckerberg

      Meta to the AI industry: slow down without us

      16 September 2026
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
    • TCS
      TCS | Nomvuyiso Batyi on the battle over Sim registration - Nomvuyiso Batyi

      TCS | Nomvuyiso Batyi on the battle over Sim registration

      9 November 2026
      TCS+ | Old Mutual's Celiwe Ross on leading people through AI - Old Mutual

      TCS+ | Old Mutual’s Celiwe Ross on leading people through AI

      6 November 2026
      TCS+ | How the Apple ecosystem drives productivity for SMEs - Sudesh Pillay iStore and Kevin McLennan

      TCS+ | How the Apple ecosystem drives productivity for SMEs

      6 November 2026
      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

      26 October 2026
      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs - Réan van Niekerk, Metacom

      TCS | The Cape Town firm quietly connecting Eskom, Pep and 6 000 ATMs

      23 October 2026
    • Opinion
      Icasa's Sim rules need a privacy backstop - Lloyd Matthew and Heinz Vollmer

      Icasa’s Sim rules need a privacy backstop

      5 November 2026
      AI's boardroom honeymoon is over - Gary Stocks

      AI’s boardroom honeymoon is over

      22 October 2026
      Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

      Before South Africa licenses Starlink, it should look at Ukraine

      21 October 2026
      Nonkqubela Thathakahle Jordan-Dyani

      Why cybersecurity is now a national security issue for South Africa

      15 October 2026
      When a machine can choose, who does it become? Fanie van Rooyen

      When a machine can choose, who does it become?

      9 October 2026
    • Company News
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM.com
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Publishared
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech and payments
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Alistair Fairweather » The real lesson of the iCloud hack

    The real lesson of the iCloud hack

    By Alistair Fairweather8 September 2014
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    Get breaking news on WhatsApp

    Alistair-Fairweather-180-profileSome have called the recent hacking of 200 celebrities’ private photographs a sex crime. Others have expressed unseemly delight at this “dream come true”. But few have focused on the real problem here: our collective failure to understand our technology.

    I’m not excusing the hackers or their decision to share these private, often nude, photos publicly. The men (and they’re all men) downloading and sharing these photos are doing something fundamentally wrong. Their incessant jokes about masturbation only make it that much more nauseating.

    And the people (including many women) who responded by condemning the celebrities for taking nude photos are nearly as bad. Young, beautiful people are going to take naked photos of themselves. Not only is that perfectly natural, it’s also nobody else’s business. Prudishness has no place in the 21st century, particularly not as an excuse for criminal invasion of privacy.

    A lot of this kind of criticism is focused on the fact that these women “shared” or “uploaded” these photos to the Internet. But this is the nub of the issue: most (if not all) of these women would not have realised they were “uploading” anything at all.

    All of these photos were obtained by hacking Apple’s iCloud service. This centralised system allows users to store their documents and photos online, and to synchronise information and settings between devices seamlessly. It’s incredibly handy and makes Apple’s devices a pleasure to use.

    It’s so handy, in fact, that you begin to take it for granted. Whereas before you needed to fuss around with cables to get photos from your phone to your computer (or vice versa), now they just synchronise automatically. This feature is so obviously convenient that Apple has made it the default on all new phones.

    But what we quickly forget is that, even though iCloud is a private service, we are still storing those photos on the Internet. In order for the synchronisation to occur, there must first be centralisation.

    This happens via Apple’s network of data centres scattered around the planet. This network represents a big, juicy target for hackers. Security teams at companies like Apple routinely fight off hundreds if not thousands of attacks each day.

    But, as is so often the case, the hackers relied not on brute force or programming skills, but on fallible human beings. They obtained access to the celebrities’ accounts by either hijacking the “forgot password” system or tricking them, via e-mail, into entering their iCloud details in a fake sign-up page (a technique known as “phishing”).

    It’s tempting to lay most of the blame at Apple’s door here. They’ve never been particularly strong at online services.

    MobileMe, the predecessor to iCloud, was famously buggy. At a meeting with the service’s executives Steve Jobs asked: “Can anyone tell me what MobileMe is supposed to do?” When one executive plucked up the courage to describe the service, Jobs shot back: “So why the fuck doesn’t it do that?”

    There are certainly bugs or loopholes in some of iCloud’s systems. Resetting a password using secret questions was too easily hijacked. The system revealed unnecessary amounts of information and allowed unreasonable numbers of failed attempts. The flaws were so serious that a journalist was able to hack her own account with a US$200 piece of software.

    This couldn’t be worse timing for Apple, which is about to announce a whole new line of products tomorrow. To their credit, Apple executives immediately acknowledged the problems and the loopholes are already plugged.

    Yet if we simply blame Apple for the fiasco, we miss the real issue: we cannot rely on any company, or any person, to protect our privacy 100% of the time. The starlets whose privacy was invaded did not deserve it, but they could have prevented it.

    The answer isn’t “don’t take nude photos” — it’s “know exactly what happens to your photos when you take them”. Photo synchronisation is automatic on the iPhone. If you’re world famous you need a tame techie on retainer to educate you how to keep your data safe at all times.

    Jennifer Lawrence
    Jennifer Lawrence

    This isn’t a “nice to have” anymore. Nik Cubrilovic, an online security journalist, describes in chilling detail the huge networks of hackers that scour the Web for personal information that can be used for these kinds of attacks. They often sell the resulting hauls of pictures into private networks of “collectors”.

    While it would be nice to imagine that we can track down these people and destroy these networks, it’s a bit like wishing for world peace. Nor are we going to stamp out the misogyny and prudish condemnation that catalysed this controversy. We’re not even going to be able to make our cloud services unhackable because that would effectively make them unusable.

    What we can do is take electronic literacy a lot more seriously than we do. None of the celebrities targeted in this attack is stupid. In fact some, like Jennifer Lawrence, are highly intelligent. But intelligence is no defence against a subject you don’t care to understand.

    Technology always changes more quickly than culture or human habits. The convenience and power of cloud computing make it both compelling and ubiquitous. But until we understand the risks, we will never see them coming.

    • Alistair Fairweather is chief technology officer for integrated advertising agency Machine
    • This column was first published in the Mail & Guardian Online, the smart news source
    Add TechCentral as a preferred source on GoogleFollow TechCentral on Google NewsGet breaking news on WhatsApp


    Alistair Fairweather Nik Cubrilovic
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleMesh Potato mashes up a new model
    Next Article Eaton snaps up Airtel towers

    Related Posts

    FNB backs down on password decision after backlash

    20 August 2019

    FNB’s new password policy makes its customers less secure

    20 August 2019

    Where to next for smartphones

    4 April 2017
    Company News
    Coen Jonker receives the Lifetime Achievement Award at the inaugural SA FinTech Awards in 2025, presented by Darren Franks, CEO of Finasa

    Finasa’s SA FinTech Awards: banks and fintechs, building together

    11 November 2026
    The hidden risks of fragmented IT and unenforced SLAs - ITC Systems Durban

    The hidden risks of fragmented IT and unenforced SLAs

    10 November 2026
    Why AI-powered customer experience will decide South Africa's festive retail winners - CM.com

    Why AI-powered customer experience will decide South Africa’s festive retail winners

    10 November 2026
    Opinion
    Icasa's Sim rules need a privacy backstop - Lloyd Matthew and Heinz Vollmer

    Icasa’s Sim rules need a privacy backstop

    5 November 2026
    AI's boardroom honeymoon is over - Gary Stocks

    AI’s boardroom honeymoon is over

    22 October 2026
    Before South Africa licenses Starlink, it should look at Ukraine - Duncan McLeod

    Before South Africa licenses Starlink, it should look at Ukraine

    21 October 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    Nvidia board weighs ousting Jensen Huang as second affair emerges

    Nvidia board weighs ousting Jensen Huang as second affair emerges

    12 November 2026
    Court bid could open the door to Starlink without new law

    Court bid could open the door to Starlink in South Africa

    11 November 2026
    Telkom wants Icasa's BEE rules eased for everyone, Starlink included

    Telkom wants Icasa’s BEE rules eased for everyone, Starlink included

    11 November 2026
    TCS | Pick n Pay fights back in online grocery wars - Vince Viviers

    TCS | Pick n Pay fights back in online grocery wars

    11 November 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}
    🇿🇦 Sign up to the TechCentral newsletter