TechCentral is by far South Africa’s biggest technology news website focused on a business audience of ICT decision makers, a fact that is clearly illustrated in February’s industry-wide readership numbers.
But don’t take our word for it. The latest data from Narratiive — the website traffic analytics platform used by serious South African online publishers — shows that in February TechCentral was more than five times the size of its next-nearest rival in B2B technology news.
“Only one technology news website remains larger than TechCentral, but its content is, for the most part, geared towards the end-user consumer. And that’s fine – there is a market there. But TechCentral reaches an entirely different audience: the B2B decision maker,” said TechCentral editor Duncan McLeod. “The publication is fast earning a reputation as South Africa’s B2B technology platform leader.”
“We know that reaching a business audience in the digital space is sometimes ‘misrepresented’ by some platforms. It is tempting to be swayed purely by numbers of unique visitors, but this is very misleading,” said TechCentral digital director Michelle Losco.
“In B2B marketing, quality over quantity matters. We are not aimed at a consumer audience, but rather the business decision makers in financial services, retail, telecommunications, mining, energy and manufacturing, to name but a few sectors. This is clearly illustrated in the breaking business stories and thought leadership pieces that TechCentral is so well known for,” Losco said.
No ‘spray and pray’
“With TechCentral, your ad spend is reaching more of the people you want it to reach – decision makers in both large enterprises and small and medium businesses – which means much less of a ‘spray and pray’ approach to marketing,” she added.
Are you ready to put the power of TechCentral to the test to grow your brand in the B2B space and reach new customers? Contact Natalie Kock today for more information about how TechCentral can help you reach the right audience and grow your business.
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