Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      300 million Sims a year for 60 million South Africans - Ferdi Moolman

      300 million Sims a year for 65 million South Africans

      25 August 2026
      MTN targets 150MW in first phase of AI data centre push

      MTN targets 150MW in first phase of AI data centre push

      25 August 2026
      Pick n Pay puts a TikTok-style shopping feed inside its grocery app

      Pick n Pay puts a TikTok-style shopping feed inside its grocery app

      25 August 2026
      SpaceX wants to launch its AI satellite fleet from a Louisiana swamp

      SpaceX wants to launch its AI satellite fleet from a Louisiana swamp

      25 August 2026
      $4-billion telescope that could rewrite gravity launches on Sunday

      $4-billion telescope that could rewrite gravity launches on Sunday

      25 August 2026
    • World
      Russia building its own Starlink - and faster than expected - Vadym Skibitskyi

      Russia building its own Starlink – and faster than expected

      11 August 2026
      Meta AI will now tell parents if their teen is in crisis

      Meta AI will now tell parents if their teen is in crisis

      17 July 2026
      IBM shares crash 25% as AI upends software spending - Arvind Krishna

      IBM shares crash 25% as AI upends software spending

      15 July 2026
      Jony Ive's first OpenAI device: an AI smart speaker - Jony Ive and Sam Altman

      Jony Ive’s first OpenAI device: an AI smart speaker

      15 July 2026
      Stripe, Advent in talks to buy PayPal for $53-billion

      Stripe, Advent in talks to buy PayPal for $53-billion

      15 July 2026
    • In-depth
      Google DeepMind CEO Demis Hassabis. Image: John Sears

      The plan to stop AI from breaking the world

      16 July 2026
      The internet has a Strait of Hormuz problem

      The internet has a Strait of Hormuz problem

      15 July 2026
      AI boom sparks rally, frenzy and fear

      AI boom sparks rally, frenzy and fear

      11 June 2026
      Every plug-in hybrid on sale in South Africa, ranked by price - Lamborghini Temerario

      Every plug-in hybrid on sale in South Africa, ranked by price

      7 June 2026
      What Wi-Fi 8 will mean for wireless networks

      What Wi-Fi 8 will mean for wireless networks

      1 June 2026
    • TCS
      Watts & Wheels S1E8: 'Tesla lands in Africa, just not here'

      Watts & Wheels S1E8: ‘Tesla lands in Africa, just not here’

      24 August 2026
      Meet the CIO | Discovery's Derek Wilcocks on AI, guardrails and growth

      Meet the CIO | Derek Wilcocks on how AI personalised Vitality

      13 August 2026
      TCS | Money just became native to the internet - Steven Boykey Sidley

      TCS | Money just became native to the internet – Steven Boykey Sidley

      12 August 2026
      TCS+ | Specops' Darren James on continuous trust in an AI world

      TCS+ | Specops’ Darren James on continuous trust in an AI world

      7 August 2026
      TCS+ | How AI is turning hardware into a subscription service - Shane van der Merwe Merchant West

      TCS+ | How AI is turning hardware into a subscription service

      6 August 2026
    • Opinion
      The author, Jannie van Zyl

      Selling vapour is corporate suicide in slow motion

      16 July 2026
      Brazil's online gambling crackdown is a lesson for South Africa

      How Amazon outmanoeuvred Starlink in South Africa

      15 July 2026
      The Popia problem with agentic AI - Herman Haasbroek

      The Popia problem with agentic AI

      14 July 2026
      The author, Fanie van Rooyen

      South Africa can still catch the AI wave – here’s how

      7 July 2026
      The author, Fanie van Rooyen

      The AI utopia South Africa can’t afford

      1 July 2026
    • Company Hubs
      • 1Stream
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • Ascent Technology
      • AvertITD
      • BBD
      • Braintree
      • CallMiner
      • CambriLearn
      • CM Telecom
      • Contactable
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • HOSTAFRICA
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • Kaspersky
      • LSD Open
      • Mitel
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Telviva
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Vox
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • HealthTech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Policy and regulation
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
      • Watts & Wheels
    • Events
    • Advertise
    TechCentralTechCentral
    Home » In-depth » What trade war? Big Tech’s money-making machine ploughs ahead

    What trade war? Big Tech’s money-making machine ploughs ahead

    By Agency Staff4 November 2019
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    After a year of tough headlines, the world’s biggest technology companies showed last week that they’re powering through, continuing to rake in cash and invest in future growth as demand for their goods and services shows little sign of slacking.

    Amazon.com, Apple, Microsoft, Alphabet and Facebook all showed increases in revenue beyond what analysts’ had expected in the third quarter. Facebook, one of the most maligned tech companies this year, added 36 million new daily active users around the world and posted its biggest increase in sales in more than a year. Apple, which sagged a bit in August amid concern the latest iPhones would underwhelm, wound up selling more than analysts’ expected and showed a surge in interest for its wearable gadgets and services.

    Alphabet, Amazon and Apple all notched a decline in profit, but they are ploughing money into research and big bets, such as cloud computing for Google, where it’s playing catch-up to Amazon and Microsoft, and faster, one-day shipping for the Seattle-based retailer.

    Facebook, one of the most maligned tech companies this year, posted its biggest increase in sales in more than a year

    The results belied several challenges facing the industry. There are more than a dozen federal, state and congressional investigations into Big Tech, ranging from calls to break up some of them, to stringent regulation that could force a change to the way many do business. A trade war has been raging between China and the US, threatening to increase the costs of everything from iPhones to laptops and crimp the business of companies like Intel that sell to Huawei Technologies. The president himself hasn’t shied away from making his displeasure known in a series of angry tweets.

    Investors haven’t shown much concern. Shares of Apple and Microsoft are at record highs and Facebook has logged more than double the gains of the S&P 500 this year.

    There have been wobbles. The biggest impact came in June on news that the US Federal Trade Commission and department of justice were preparing to open antitrust investigations of Facebook and Google. That lopped off US$52-billion from Google‘s market value and $41-billion from Facebook.

    Antitrust threat

    If anything, the threat of antitrust action is only increasing as senator Elizabeth Warren — the presidential candidate who has been leading the charge to to break up the tech companies — is gaining support among Democratic voters. Mark Zuckerberg, CEO of Facebook, faced sharp questioning from the US congress last month, confronted with a long list of grievances ranging from the company’s policy of not fact-check political ads to continued problems with election interference heading into the 2020 election and critiques of its record on workforce diversity.

    On a call with analysts to discuss earnings, Zuckerberg said: “I expect this is going to be a very tough year,” as criticism of the company’s role in the political process continues to snowball through the presidential election.

    Intel and Apple brushed off concerns about the trade war with China, but additional tariffs on Chinese goods are scheduled to go into effect in December. That will widen the scope of products facing higher prices. On Thursday, Apple filed requests to exclude 15% tariffs on 11 products or components, including the iPhone and Apple Watch, that went into effect on 1 September.

    Facebook CEO Mark Zuckerberg. Image: Alessio Jacona

    The US relationship with China is particularly important to the hardware maker because it manufacturers and sells many of its phones in China. Apple CEO Tim Cook said demand is improving in China and he’s optimistic for progress in the trade dispute. “I think the trade tension is less and that clearly looks positive,” he said on the earnings call with analysts. Apple’s results underlined the persistent power of its brand and the ability to charge consumers a premium for its products, even if it has had to lower prices on some iPhone models.

    Overall sales are grew 2% in the fiscal fourth quarter at Apple, and the company predicted more revenue growth for the holiday shopping season. Still, the results, which included a 9% decline in iPhone revenue, were more of an endorsement of Apple’s strategy of expanding sales from services and selling accessories to iPhone owners than they were a return to growth of its main product.

    “We obviously want that to be better,” Cook said. “But we feel good about how we’re doing.”

    Microsoft has been making major investments in its Azure cloud business and shifting its Office productivity software online

    Amazon appeared to have a pretty serious miss, reporting profit that declined 26% from a year earlier due to massive spending on trying to get its delivery times in some places down to a single day. The company’s shares fell 9% after hours, but pared that to a 4% drop by the time the market opened the next morning. Most analysts remained positive on the stock and several advised to buy the dip, arguing the investment is necessary for the company’s future success. They cited bright spots like advertising, which is quickly becoming a solid, third pillar of revenue for the company, after e-commerce and cloud services. A week later, shares are essentially back where they were.

    “The whole picture points to short-term pain for a visible long-term gain,” Bloomberg Intelligence analyst Jitendra Waral said.

    Scored twice

    Microsoft scored twice, posting profit and revenue up double digits in its fiscal first quarter, surpassing analysts’ estimates, and just days later winning a surprise $10-billion Pentagon contract for cloud computing services, beating the presumed winner, Amazon. The software giant has been making major investments in its Azure cloud business and shifting its Office productivity software online, efforts that are paying off. Although pure cloud revenue growth slowed in the third quarter, margins are improving and the Pentagon win will open the “floodgates”, in the words of Bloomberg Intelligence, for other government contracts.

    Wall Street even refused to turn too sour on Alphabet after profit fell 23%, missing analysts’ estimates by a wide margin. But sales beat expectations, rising 22%. That cheered analysts who praised the company for its “stability”, after the first half of the year saw dramatic fluctuations in revenue growth.

    Chip makers, who’ve been on the front line of the trade dispute between China and the US, continue to send mixed signals to investors about the lasting impact. China is the biggest market for semiconductors and home of Huawei, one of the world’s largest consumers of the vital electronic components. The US, which is home to the largest pool of producers, has black-listed Huawei as a threat to national security.

    Intel gave an upbeat sales and profit forecast and smaller rival AMD also reported solid results. Intel said it wasn’t seeing demand hit by trade tensions. Chief financial officer George Davis said: “China was a modest positive relative to expectations.”

    Many analysts expressed concern that the run-up in orders that’s happened in the second half of the year was juiced by extra purchasing ahead of possible tariffs in December that would make the chips — already the most expensive component in computers — more pricey.

    Lurking in the back of investors minds on China and trade is the report by Texas Instruments, which slashed its forecast citing trade and economic concerns. The company has the biggest product and customer lists in the industry and its reach spans components for everything from space hardware to vehicles to home electronics.

    Daniel Morgan, an analyst at Synovus Trust Company, said of the industry overall: “Despite all of these headwinds, they did pretty darn well.”  — Reported by Gerrit De Vynck and Ian King, (c) 2019 Bloomberg LP

    Follow TechCentral on Google News Add TechCentral as your preferred source on Google


    Alphabet Amazon AMD Apple Donald Trump Huawei Intel Microsoft top
    WhatsApp YouTube
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleLone bitcoin whale likely fuelled 2017 price surge
    Next Article Huawei’s long nightmare may soon be over

    Related Posts

    Copilot is ready. Is your data? Ascent Technology - Microsoft Copilot

    Copilot is ready. Is your data?

    25 August 2026

    MTN’s Iranian dead end

    24 August 2026
    Cell C in talks with Starlink and Amazon Leo

    Cell C in talks with Starlink and Amazon Leo

    23 August 2026
    Company News
    Copilot is ready. Is your data? Ascent Technology - Microsoft Copilot

    Copilot is ready. Is your data?

    25 August 2026
    Centracom challenges telecoms gender norms - Elizabeth Makudubela

    Centracom challenges telecoms gender norms

    25 August 2026
    From data cabling to leading Lenovo at Pinnacle ICT - Inge Middlemas

    From data cabling to leading Lenovo at Pinnacle ICT

    24 August 2026
    Opinion
    The author, Jannie van Zyl

    Selling vapour is corporate suicide in slow motion

    16 July 2026
    Brazil's online gambling crackdown is a lesson for South Africa

    How Amazon outmanoeuvred Starlink in South Africa

    15 July 2026
    The Popia problem with agentic AI - Herman Haasbroek

    The Popia problem with agentic AI

    14 July 2026

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    300 million Sims a year for 60 million South Africans - Ferdi Moolman

    300 million Sims a year for 65 million South Africans

    25 August 2026
    MTN targets 150MW in first phase of AI data centre push

    MTN targets 150MW in first phase of AI data centre push

    25 August 2026
    Pick n Pay puts a TikTok-style shopping feed inside its grocery app

    Pick n Pay puts a TikTok-style shopping feed inside its grocery app

    25 August 2026
    SpaceX wants to launch its AI satellite fleet from a Louisiana swamp

    SpaceX wants to launch its AI satellite fleet from a Louisiana swamp

    25 August 2026
    © 2009 - 2026 NewsCentral Media
    Built and maintained by Chronon
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}