Apple will face questions from EU regulators over accusations it barred Epic Games from opening its own app store for iPhone customers in Europe — the latest twist in a long-running fight between the two companies.
Epic said that Apple had terminated its developer account on Wednesday, preventing the gaming company from bringing Fortnite and the Epic Games Store to Apple’s iOS devices in the EU. Epic CEO Tim Sweeney accused Apple of violating the EU’s sweeping new Digital Markets Act, which took full effect on Thursday.
The move increases the prospect of another fractious legal battle between Apple and Brussels regulators, leading to the threat of heavy penalty, just days after the company was slapped with a €1.8-billion EU fine for shutting out music streaming rivals.
An EU commission spokesman confirmed it had requested further explanations from Apple concerning its conduct with Epic’s game developer account under the bloc’s DMA. The new regulation will force the likes of Google Search, Apple’s App Store, Amazon.com’s marketplace and Meta Platforms’ Facebook to heed a strict list of do’s and don’ts — or face the threat of significant penalties.
Fines for violating these rules can be as much as 10% of a company’s total annual worldwide revenue, and 20% for firms that repeatedly flout the rules.
The commission also said that it was examining whether Apple’s behaviour may have fallen foul of other digital rules over transparency with business users.
Banned
Epic’s developer account had already been banned by Apple in the US and elsewhere since 2020, when Epic bypassed Apple’s payment system to sell in-app upgrades to users. That set off a firestorm between the two companies, ultimately resulting in them going to court. Apple mostly prevailed but was forced by a judge to make it easier for developers to point customers to outside payment methods for in-app purchases.
“Epic’s egregious breach of its contractual obligations to Apple led courts to determine that Apple has the right to terminate any or all of Epic Games wholly owned subsidiaries,” Apple said in a statement. “In light of Epic’s past and ongoing behaviour, Apple chose to exercise that right.”
Read: The EU is squaring up to Big Tech – and the fallout will be huge
Apple is expected to come under fresh scrutiny after it announced an overhaul of its iOS, Safari and App Store offerings in the EU, which the European Commission is likely to investigate further to determine whether they fall in line with the rules. — Samuel Stolton, (c) 2024 Bloomberg LP