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    Home » Sections » AI and machine learning » EU users won’t get Apple Intelligence features – for now

    EU users won’t get Apple Intelligence features – for now

    Apple will delay launching new AI features in the EU, with the company blaming the Digital Markets Act for the decision.
    By Agency Staff22 June 2024
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    EU users won't get Apple Intelligence features - for nowApple will delay launching three new artificial intelligence features because landmark EU tech rules require it to ensure that rival products and services can function with its devices, the US company said on Friday.

    Apple outlined its AI push earlier this month with a slew of new features and software enhancements for its iPhone and other devices to bolster sagging sales.

    It said Apple Intelligence, which uses AI to conjure text, images and other content on command, would be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with its M1 chip and later versions. iPhone Mirroring on macOS Sequoia allows the phone’s screen to be viewed and interacted with on Mac computers.

    We are committed to collaborating with the European Commission in an attempt to find a solution

    The company said on Friday that three features — Phone Mirroring, SharePlay Screen Sharing enhancements and Apple Intelligence — will not be rolled out to EU users this year because of regulatory uncertainties due to the EU’s Digital Markets Act.

    “Specifically, we are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security,” Apple said in an e-mail.

    “We are committed to collaborating with the European Commission in an attempt to find a solution that would enable us to deliver these features to our EU customers without compromising their safety.”  — Foo Yun Chee, (c) 2024 Reuters

    Read next: Apple’s AI push is about juicing iPhone sales



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