Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News
      TechCentral's South African Newsmakers of 2025

      TechCentral’s South African Newsmakers of 2025

      18 December 2025
      Malatsi buries Post Office's long-dead monopoly

      Malatsi buries Post Office monopoly the market ignored

      18 December 2025
      China races to crack EUV as chip war with the West intensifies

      China races to crack EUV lithography as chip war with the West intensifies

      18 December 2025
      Coursera to buy Udemy, in which Prosus is an investor

      Coursera to buy Udemy, in which Prosus is an investor

      18 December 2025
      It has been a year of policy victories, but crypto firms warn momentum could fade without durable US legislation.- Donald Trump

      Crypto’s Trump-era boom faces a 2026 reality check

      18 December 2025
    • World
      Warner Bros slams the door on Paramount

      Warner Bros slams the door on Paramount

      17 December 2025
      X moves to block bid to revive Twitter brand

      X moves to block bid to revive Twitter brand

      17 December 2025
      Oracle’s AI ambitions face scrutiny on earnings miss

      Oracle’s AI ambitions face scrutiny on earnings miss

      11 December 2025
      China will get Nvidia H200 chips - but not without paying Washington first

      China will get Nvidia H200 chips – but not without paying Washington first

      9 December 2025
      IBM reportedly close to $11-billion deal to buy Confluent - Arvind Krishna

      IBM reportedly close to $11-billion deal to buy Confluent

      8 December 2025
    • In-depth
      Black Friday goes digital in South Africa as online spending surges to record high

      Black Friday goes digital in South Africa as online spending surges to record high

      4 December 2025
      Canal+ plays hardball - and DStv viewers feel the pain

      Canal+ plays hardball – and DStv viewers feel the pain

      3 December 2025
      Jensen Huang Nvidia

      So, will China really win the AI race?

      14 November 2025
      Valve's Linux console takes aim at Microsoft's gaming empire

      Valve’s Linux console takes aim at Microsoft’s gaming empire

      13 November 2025
      iOCO's extraordinary comeback plan - Rhys Summerton

      iOCO’s extraordinary comeback plan

      28 October 2025
    • TCS
      TCS+ | Africa's digital transformation - unlocking AI through cloud and culture - Cliff de Wit Accelera Digital Group

      TCS+ | Cloud without culture won’t deliver AI: Accelera’s Cliff de Wit

      12 December 2025
      TCS+ | How Cloud on Demand helps partners thrive in the AWS ecosystem - Odwa Ndyaluvane and Xenia Rhode

      TCS+ | How Cloud On Demand helps partners thrive in the AWS ecosystem

      4 December 2025
      TCS | MTN Group CEO Ralph Mupita on competition, AI and the future of mobile

      TCS | Ralph Mupita on competition, AI and the future of mobile

      28 November 2025
      TCS | Dominic Cull on fixing South Africa's ICT policy bottlenecks

      TCS | Dominic Cull on fixing South Africa’s ICT policy bottlenecks

      21 November 2025
      TCS | BMW CEO Peter van Binsbergen on the future of South Africa's automotive industry

      TCS | BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

      6 November 2025
    • Opinion
      Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

      Netflix, Warner Bros deal raises fresh headaches for MultiChoice

      5 December 2025
      BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

      BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

      3 December 2025
      Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

      Your data, your hardware: the DIY AI revolution is coming

      20 November 2025
      Zero Carbon Charge founder Joubert Roux

      The energy revolution South Africa can’t afford to miss

      20 November 2025
      It's time for a new approach to government IT spend in South Africa - Richard Firth

      It’s time for a new approach to government IT spend in South Africa

      19 November 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • IQbusiness
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Netstar
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Vodacom Business
      • Wipro
      • Workday
      • XLink
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Financial services
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Satellite communications
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Opinion » Duncan McLeod » Locked into Google

    Locked into Google

    By Editor18 February 2010
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Duncan McLeod

    [By Duncan McLeod] Privacy advocates voiced concerns this weekend about Buzz, Google’s new social networking service. Buzz reportedly exposed users’ contacts to others, without consent. That raises a question: how easy would it be to extricate oneself from Google?

    Privacy is a growing concern in an increasingly electronically interconnected world. People share vast amounts of information via services like Facebook, Twitter, Flickr and now Buzz, Google’s belated attempt to become a force in social networking.

    But not all information that is stored online is meant for public consumption. For example, people use services like Gmail to keep their list of contacts. My contact list, which I store in Gmail, contains the cellphone numbers of company CEOs and even cabinet ministers. If those numbers were exposed, my contacts would be seriously ticked off.

    I also don’t want people to know who I chat to in my instant messaging program. I’d prefer information like that to be kept confidential and I know I’m not alone.

    So the news at the weekend that Buzz was showing people’s contact lists to other users is cause for alarm.

    Google has reacted quickly, switching off a feature where you automatically follow existing Gmail and Google Talk contacts. But the change in policy comes a little late.

    Google’s privacy snafu got me thinking about whether I could simply unhinge myself from the company’s services.

    I have friends who unsubscribed from Facebook precisely because they had issues with the social networking site’s approach to privacy.

    But I’ve realised that unsubscribing from Google is virtually impossible. Like millions of other people, I have become so dependent on it that deleting my account would have a significant adverse effect on my productivity.

    The extent to which I’m locked in is extraordinary. First there’s Gmail, where I store tens of thousands of e-mails, which I can search through in an instant.

    Most of my friends and work colleagues subscribe to Google Talk for instant messaging — and I use IM all day long — so moving to another provider like Microsoft would be painful.

    Then there’s Google Maps, which I use to get directions to meetings, and Google News, which has become an essential research tool and an important way of driving traffic to this website. And Google Analytics is essential for monitoring that traffic.

    Google Finance is an awesome way of accessing real-time stock market information — the other free finance sites just aren’t as good — and Google Groups is still the best tool for managing e-mail lists.

    Let’s not forget Google Calendar, which manages my work week. It even SMSes me to remind me about meetings.

    If I were to delete my Google account, my productivity would nosedive. I’d be forced to use clunky offline solutions to plan my use of time, for example.

    Either alternatives don’t exist, or the pain of migrating is too great. Microsoft, though putting up a good fight, doesn’t yet have the same breadth of online services as Google.

    In many respects, Google has achieved the sort of lock-in on the Web that Microsoft has achieved in desktop computing with Windows and Office. The pain of switching to Linux or Mac OS X is simply too great for most users. The same increasingly applies to Google’s online services.

    Because it’s so difficult for people to migrate wholesale to other Web-based services, it’s essential that Google take the protection of its users’ private information seriously.

    That’s why the debate around Buzz is such a serious issue. Google has a responsibility to consider in careful detail the privacy implications of everything it does.

    • Duncan McLeod is editor of TechCentral
    • Subscribe to our free daily newsletter
    • Follow us on Twitter or on Facebook


    Duncan McLeod Google
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleISPs welcome Icasa spectrum move
    Next Article Gadgets and erotica in Barcelona

    Related Posts

    TechCentral's International Newsmakers of 2025

    TechCentral’s International Newsmakers of 2025

    17 December 2025
    OpenAI launches GPT-5.2 after 'code red' push to counter Google. Shelby Tauber/Reuters

    OpenAI launches GPT-5.2 after ‘code red’ push to counter Google

    12 December 2025
    What South Africans searched for most in 2025

    What South Africans searched for most in 2025, according to Google

    4 December 2025
    Company News
    Why TechCentral is the most powerful platform for reaching IT decision makers

    Why TechCentral is the most powerful platform for reaching IT decision makers

    17 December 2025
    Business trends to watch in 2026 - Domains.co.za

    Business trends to watch in 2026

    17 December 2025
    MTN Zambia launches world's first 4G cloud smartphone solution - Huawei

    MTN Zambia launches world’s first 4G cloud smartphone solution

    17 December 2025
    Opinion
    Netflix, Warner Bros deal raises fresh headaches for MultiChoice - Duncan McLeod

    Netflix, Warner Bros deal raises fresh headaches for MultiChoice

    5 December 2025
    BIN scans, DDoS and the next cybercrime wave hitting South Africa's banks - Entersekt Gerhard Oosthuizen

    BIN scans, DDoS and the next cybercrime wave hitting South Africa’s banks

    3 December 2025
    Your data, your hardware: the DIY AI revolution is coming - Duncan McLeod

    Your data, your hardware: the DIY AI revolution is coming

    20 November 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Latest Posts
    TechCentral's South African Newsmakers of 2025

    TechCentral’s South African Newsmakers of 2025

    18 December 2025
    Malatsi buries Post Office's long-dead monopoly

    Malatsi buries Post Office monopoly the market ignored

    18 December 2025
    China races to crack EUV as chip war with the West intensifies

    China races to crack EUV lithography as chip war with the West intensifies

    18 December 2025
    Coursera to buy Udemy, in which Prosus is an investor

    Coursera to buy Udemy, in which Prosus is an investor

    18 December 2025
    © 2009 - 2025 NewsCentral Media
    • Cookie policy (ZA)
    • TechCentral – privacy and Popia

    Type above and press Enter to search. Press Esc to cancel.

    Manage consent

    TechCentral uses cookies to enhance its offerings. Consenting to these technologies allows us to serve you better. Not consenting or withdrawing consent may adversely affect certain features and functions of the website.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    View preferences
    • {title}
    • {title}
    • {title}