Close Menu
TechCentralTechCentral

    Subscribe to the newsletter

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    Facebook X (Twitter) YouTube LinkedIn
    WhatsApp Facebook X (Twitter) LinkedIn YouTube
    TechCentralTechCentral
    • News

      Vodacom’s Maziv deal gets makeover ahead of crucial hearing

      18 July 2025

      Cut electricity prices for data centres: Andile Ngcaba

      18 July 2025

      Takealot taps Mr D to deliver toys, pet food and future growth

      18 July 2025

      ‘Oh, Ani!’: Elon’s edgy bot stirs ethical storm

      18 July 2025

      Trump U-turn on Nvidia spurs talk of grand bargain with China

      18 July 2025
    • World

      Grok 4 arrives with bold claims and fresh controversy

      10 July 2025

      Samsung’s bet on folding phones faces major test

      10 July 2025

      Bitcoin pushes higher into record territory

      10 July 2025

      OpenAI to launch web browser in direct challenge to Google Chrome

      10 July 2025

      Cupertino vs Brussels: Apple challenges Big Tech crackdown

      7 July 2025
    • In-depth

      The 1940s visionary who imagined the Information Age

      14 July 2025

      MultiChoice is working on a wholesale overhaul of DStv

      10 July 2025

      Siemens is battling Big Tech for AI supremacy in factories

      24 June 2025

      The algorithm will sing now: why musicians should be worried about AI

      20 June 2025

      Meta bets $72-billion on AI – and investors love it

      17 June 2025
    • TCS

      TCS+ | Samsung unveils significant new safety feature for Galaxy A-series phones

      16 July 2025

      TCS+ | MVNX on the opportunities in South Africa’s booming MVNO market

      11 July 2025

      TCS | Connecting Saffas – Renier Lombard on The Lekker Network

      7 July 2025

      TechCentral Nexus S0E4: Takealot’s big Post Office jobs plan

      4 July 2025

      TCS | Tech, townships and tenacity: Spar’s plan to win with Spar2U

      3 July 2025
    • Opinion

      A smarter approach to digital transformation in ICT distribution

      15 July 2025

      In defence of equity alternatives for BEE

      30 June 2025

      E-commerce in ICT distribution: enabler or disruptor?

      30 June 2025

      South Africa pioneered drone laws a decade ago – now it must catch up

      17 June 2025

      AI and the future of ICT distribution

      16 June 2025
    • Company Hubs
      • Africa Data Centres
      • AfriGIS
      • Altron Digital Business
      • Altron Document Solutions
      • Altron Group
      • Arctic Wolf
      • AvertITD
      • Braintree
      • CallMiner
      • CambriLearn
      • CYBER1 Solutions
      • Digicloud Africa
      • Digimune
      • Domains.co.za
      • ESET
      • Euphoria Telecom
      • Incredible Business
      • iONLINE
      • Iris Network Systems
      • LSD Open
      • NEC XON
      • Network Platforms
      • Next DLP
      • Ovations
      • Paracon
      • Paratus
      • Q-KON
      • SevenC
      • SkyWire
      • Solid8 Technologies
      • Telit Cinterion
      • Tenable
      • Vertiv
      • Videri Digital
      • Wipro
      • Workday
    • Sections
      • AI and machine learning
      • Banking
      • Broadcasting and Media
      • Cloud services
      • Contact centres and CX
      • Cryptocurrencies
      • Education and skills
      • Electronics and hardware
      • Energy and sustainability
      • Enterprise software
      • Fintech
      • Information security
      • Internet and connectivity
      • Internet of Things
      • Investment
      • IT services
      • Lifestyle
      • Motoring
      • Public sector
      • Retail and e-commerce
      • Science
      • SMEs and start-ups
      • Social media
      • Talent and leadership
      • Telecoms
    • Events
    • Advertise
    TechCentralTechCentral
    Home » Internet and connectivity » Google offers to loosen search deals to fend off antitrust action

    Google offers to loosen search deals to fend off antitrust action

    Google has proposed a loosening of its agreements with Apple and others in a bid to address a US ruling that it unlawfully dominates online search.
    By Agency Staff21 December 2024
    Twitter LinkedIn Facebook WhatsApp Email Telegram Copy Link
    News Alerts
    WhatsApp

    Google offers to loosen search deals to fend off antitrust actionGoogle has proposed a loosening of its agreements with Apple and others to set Google as the default search engine on new devices, in a bid to address a US ruling that it unlawfully dominates online search.

    The proposal is much narrower than the government’s push to make Google sell its Chrome browser, which Google called a drastic attempt to intervene in the search market.

    Google urged US district judge Amit Mehta in Washington to move cautiously in deciding what the company must do to restore competition, after his ruling that the company holds an illegal monopoly in online search and related advertising. Courts have cautioned against imposing antitrust remedies that chill innovation, Google said in court papers.

    The judge found the agreements give Google a ‘major, largely unseen advantage over its rivals’

    That is especially true “in an environment where remarkable artificial intelligence innovations are rapidly changing how people interact with many online products and services, including search engines”, Google said.

    While Google plans to appeal that ruling at the end of the case, it says the upcoming “remedies” phase should focus on its distribution agreements with browser developers, mobile device manufacturers and wireless carriers.

    The judge found the agreements give Google a “major, largely unseen advantage over its rivals” and result in most devices in the US coming pre-loaded with Google’s search engine.

    The agreements are hard to exit, the judge said, especially for Android manufacturers, which must agree to install Google search in order to include Google’s Play store on their devices.

    Non-exclusive

    To fix that, Google could make them non-exclusive and, for Android phone manufacturers, unbundle its Play store from Chrome and Search, the company said in its proposal. Google would allow browser developers that agree to set its search engine as the default to revisit that decision annually under the proposal.

    Unlike the government’s proposal, Google’s would not end revenue-sharing agreements, which pass a portion of ad revenue Google makes from Search to the device and software companies that present it as the default search engine.

    Read: Google says it has cracked a major challenge in quantum computing

    Independent browser developers including Mozilla, which makes Firefox, have said the funds are crucial to their operations. Apple received an estimated US$20-billion from its agreement with Google in 2022 alone.

    Kamyl Bazbaz, spokesman for search engine competitor DuckDuckGo, said the proposal attempts to maintain the status quo. “Once a court finds a violation of competition laws, the remedy must not only stop the illegal conduct and prevent its recurrence, but restore competition in the affected markets,” he said.

    Google’s proposal sets the stage for a trial Mehta will hold in April, where the US department of justice and a coalition of states will seek to show the need for wide-ranging remedies, including making Google sell off Chrome and potentially its Android mobile operating system.

    The government plans to call witnesses from OpenAI, AI search start-up Perplexity, and Microsoft, according to court papers.

    Prosecutors also want Google to stop paying to be the default search engine, and cease investments in search rivals and query-based AI products, and license its search results and technology to rivals.

    The proposals aim to spur innovation in online search, where Mehta found Google’s overwhelming market share keeps competitors from gathering the search data needed to improve their products, and prevent Google from extending its dominance in search to AI.  — Jody Godoy, (c) 2024 Reuters

    Get breaking news from TechCentral on WhatsApp. Sign up here

    Don’t miss:

    Google, Samsung unveil headset to take on Apple and Meta



    Apple Firefox Google Mozilla
    Subscribe to TechCentral Subscribe to TechCentral
    Share. Facebook Twitter LinkedIn WhatsApp Telegram Email Copy Link
    Previous ArticleTechCentral’s South African Newsmakers of 2024
    Next Article OpenAI unveils ‘o3’ reasoning AI models

    Related Posts

    Mental wellness at scale: how Mac fuels October Health’s mission

    15 July 2025

    Apple plans product blitz to reignite growth

    11 July 2025

    OpenAI to launch web browser in direct challenge to Google Chrome

    10 July 2025
    Company News

    Vertiv to acquire custom rack solutions manufacturer

    18 July 2025

    SA businesses embrace gen AI – but strategy and skills are lagging

    17 July 2025

    Ransomware in South Africa: the human factor behind the growing crisis

    16 July 2025
    Opinion

    A smarter approach to digital transformation in ICT distribution

    15 July 2025

    In defence of equity alternatives for BEE

    30 June 2025

    E-commerce in ICT distribution: enabler or disruptor?

    30 June 2025

    Subscribe to Updates

    Get the best South African technology news and analysis delivered to your e-mail inbox every morning.

    © 2009 - 2025 NewsCentral Media

    Type above and press Enter to search. Press Esc to cancel.