Most publishers are struggling to monetise their online operations in a world where advertising revenues are under pressure and audiences remain reluctant to pay for content. Their biggest hope of making money lies in unlocking the value of the reams of data they collect about their audience
Browsing: Acceleration
We’ve all heard the big numbers: there are more than 4,6bn mobile phones in the world, many countries have more cellphones than people, and there will be more smartphones than PCs in most countries by 2013.
The debate about how, when and whether publishers should charge for the content they provide is reaching fever pitch. Facing some hard economic realities, an increasing number of publishers are looking to monetise their properties by putting walls around some or all of their content and charging for it